On the eve of 66th Indian Independence day, we thought it is worth to have a look at those Indian brands which made it to top 500 global brands list. This list is compiled by global brand consultancy firm ‘Brand Finance’. Let us appreciate these brands for what they have done and hope that we would have more brands joining this illustrious list next year.
Let that be our 67th Independence Day resolution!
The achievement of these six brands is remarkable especially in the context of a fluid economic environment and weakening of Indian Rupee in the global market. The global 500 brand list has Apple at its top; it replaced Google with a whopping brand value of $70.6 billion.
The 6 Indian Brands
Let us meet those six brands and see how they have performed over this year to make it to the final cut.
Tata: Tata has broken into the top 50 brands in the world. It is ranked 44th with a band value of around $16.3 billion. Definitely Ratan Tata can retire as a proud man as he has steered the company through a tough period to make it the most respected Indian brand in the global market. It has done well in most of the industry segments especially making a strong come back in the Automobile segment. Ratan Tata’s ‘Nano’ story will remain as one of the most passionate business stories though there could be arguments on its commercial success.
Airtel: It is one brand which has grown consistently and moved up slowly but firmly. They are now ranked 186th in the global list. They led the transformation of Indian telecom industry. Though the industry was hit was scams, the company managed to get going with its reach and quality of services as well as its thoughtful overseas market strategies. They did a successful rebranding exercise and are making sure that they stay ahead in their incumbent Indian market. Their success in Africa market is a testimony to Sunil Mittal’s creative long sighted business strategies.
State Bank of India: It is a brand with a phenomenal user base cutting across India. It has its own challenges just like any other global bank in this economic environment. Though the bank slipped its ranking over last year, it was widely respected and appreciated for the way it managed the economic crisis and rupee volatility. They have also vastly improved its IT infrastructure and customer service level over the last few years becoming more dynamic in nature.
Reliance: Reliance again slipped in ranking and now stands at 235th position as compared to 131 last year. It is a hugely diversified group and hence its exposure to risk is high. They had a tough year in their petrochemical and retail segments. Global economic crisis and crude oil price fluctuations are challenges which would still haunt their growth prospects in the coming years.
Indian Oil Corporation and Infosys complete the list of six. Though IOC has slipped in its ranking owing to the turmoil in the global market, Infosys has managed to better its position owing to its conservative management style.
From last year’s list, Wipro, Bharat Petroleum and ICICI bank failed to make it to the top 500 this time. We wish Indian Inc all the best to improve their standing and have more brands as part of the global 500 brand list next year. Go India…Go….
