Festivals are larger-than-life celebrations of a good range of events. They occur at regular intervals, calling it off the monotony of life. Furthermore, they encourage you to celebrate both little and large achievements in life. Festivals function as messengers of peace and joy in communities.
People in our country like celebrating festivals with their loved ones. Each Indian festival has its way of being celebrated, and people adhere to the tradition when they do so.
India Ahead has launched the primary ever pan-India festival campaign “Utsav,” further cementing its position as an audience-centric news platform among millennials.
Every Wednesday at 5:30 p.m., special Utsav episodes will air, with repeats over the weekend, and short videos are accustomed to enhancing participation across social media platforms.
The Utsav portal will include official social media links, official websites, brochures, contact information for the organizing committee, and directions to the destination through the air, rail, and roadways.
“Festivals this year are likely to be unique, considering that folks have primarily been stuck reception for the previous two years,” said Amitabh Bhatnagar, Group COO – India Ahead News, at the activity’s launch.
“It’s the first-ever offering from a media company, allowing marketers to participate in an umbrella program but with regional flavors to be inbuilt wherever required. The initiative allows marketers to sign on for the festival/time band/region of their choice, and it promises audience interaction and frictionless content integrations.”
“Through this campaign, our anchors, who are hardwired to present news all year, will take a possibility to share with audiences their personal experiences and memories of varied festivals, also as their favorite shopping haunts and plans for the subsequent festivals.” “This Utsav is going to be attended by the entire staff,” said Bhupendra Choubey, editor-in-chief of India Ahead.
Priyanka Mitra, GM Marketing and Branded Content, elaborated on the 11-week program, saying, “we would be covering celebrations across the whole length and breadth of the country, covering folklore, culture, fashion, food, travel, jewelry, auto, assets, and far more in a trial to chronicle everything connected with festivals and the way this season influences both the economy and a way of general wellbeing.”
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