Decathlon, the leading sporting goods brand, continues to demonstrate its unwavering commitment to India by releasing its “Made in India, for India and the world” campaign this Independence Day. Through a comprehensive campaign, Decathlon intends to guide its customers through the complete production journey, starting from sourcing products all the way to its manufacturing and distribution. Utilising videos, social media, digital marketing, in-store engagements, and various other initiatives, this campaign will spotlight the company’s growing portfolio of ‘Made in India’ products and Decathlon’s enduring objectives in domestic manufacturing.
In addition to producing ‘Made in India’ products, the company places a high priority on using sustainable practices in its manufacturing, aiming to lower carbon footprints. Currently, 65% of Decathlon’s portfolio sold in India are Made in India. Some of the iconic ‘Made in India’ products are Bikes (MyBike), Cricket Bats, Yoga Mats, B1 Scooter, Frisbees, and Fleece Jackets.
As we reflect on the past year’s achievements, Decathlon India is thrilled to unveil its ambitious vision for 2026. By then, the company aims to further elevate the ‘Make in India’ initiative:
- Currently, Decathlon produces 80% of the textiles, 80% of the socks, 100% of cricket and hockey bats, 100% of the nutrition range and 95% of the bikes in India leading to a production of 65% of its total product portfolio in India. By 2026, the brand aims to achieve a share of Made in India components sold in India to 85%.
- Decathlon takes pride in providing employment indirectly to more than 70,000 workers in factories through its manufacturing partners spread across the country. The company envisions providing more than 2,00,000 workers with the help of increasing local quantities in the next 3 years for India and export around the world.
- 55% of Decathlon India’s manufacturing suppliers are Green Energy and have a vision towards achieving 100% Green Energy by 2026.
- Currently, India is the 4th largest sourcing country for Decathlon Global and the scope of future manufacturing in India remains very significant and strategic for the world.
Talking about the continued efforts and success of the Make in India campaign, Deepak Dsouza, Production Director, Decathlon Sports India said, “Our endeavours are rooted in the belief that local manufacturing blended with innovation and sustainability can create a positive impact not only within India, but also on a global scale. Producing closer to where we sell enables us to lower prices and reduce our carbon footprint. Over the course of 12 months, 100 million products sold in India were produced on Indian soil. In addition to that, it allowed us to provide employment to 70,000 people through our suppliers across different states in the country. We are also happy to see the diversity of product ranges, capabilities, and technology invested in India to support the manufacturing of these products (plastic, metals, nutrition, metals, seamless, textiles, bikes, shoes, backpacks, table tennis tables, wood products, etc.)”
