More than 1.5X increase in the number of launches of 5G smartphones witnessed on Flipkart in the first half of this year over same period last year
The Indian smartphone industry is witnessing rapid changes with an increasing number of customers across the country looking for 5G smartphones to experience faster internet speeds enabling them to do quicker downloads, have a smoother gaming experience, video calling and HD movie watching experience. According to insights from Flipkart, there has been nearly 2X increase in searches for 5G smartphones on its platform in the first half of 2022 over the same period last. Among the top 5 states where customers are looking for 5G smartphones are Uttar Pradesh, Bihar, West Bengal, Maharashtra and Tamil Nadu.
This trend is further expected to intensify with the recent spectrum auctions as India joins an elite list of countries including the United States of America, China, and the United Kingdom to have deployed the 5G network.
According to Kunal Gupta, Senior Director, Mobiles at Flipkart, “Over the past few quarters, we have witnessed an increasing demand for 5G smartphones that will offer higher internet speed across metros and smaller cities, with nearly 75% of the searches coming from tier 2 and beyond cities. At Flipkart, we endeavour to provide customers with the widest selection of 5G Smartphones from various brands across all price points as per the customer needs.”
Over the past few quarters, multiple brands including Motorola Samsung, OPPO, vivo, realme, and POCO, among others have launched an extensive range of 5G smartphones across various price points starting from Rs 12,999 which enables Flipkart to cater to the varied customer demand across the country. According to platform sales trends, the demand for 5G smartphones in the Rs 10,000-15,000 has seen nearly a 4X growth in the first half of 2022 as against the same period last year.
Along with a wide selection of 5G smartphones, Flipkart is also offering 60-minute doorstep delivery in more than 10 cities including Bangalore, Chennai, Gurugram and Ghaziabad, Hyderabad, Kolkata, New Delhi, Noida, Mumbai and Pune and is constantly working towards expanding its coverage to offer a faster delivery experience to millions of customers.
To further enable a seamless e-commerce experience for customers, Flipkart has introduced several interventions such as affordable payment constructs (No Cost EMI, Airtel Exclusive offer, Buy Now Pay Later), Open Box Delivery, Complete Mobile Protection and Product exchange.
* ( All Data is Jan-Jun’22 Vs Jan-Jun’21)
