December 06, 2023: The India Today Group (ITG), India’s leading news conglomerate and Bosch Global Software Technologies Private Limited (BGSW), a global leader in automotive technology and Engineering services, have partnered to unveil an innovative combination for a complete in-vehicle connectivity experience.
BGSW has pioneered in introducing state of the art Connectivity Solutions – Telematics hardware and Connected Vehicle Solutions/Platform catering to all segments of vehicles (PV, CV, OHW and 2W) during the times when ‘Connectivity’ was a buzz word during 2019 and 2020. Representing a significant milestone in both the automotive and media industries, the two leaders have formed a strategic alliance that combines BGSW’s cutting-edge connected car features and the diverse content offerings by India Today Group.
As a part of the offering, BGSW will facilitate access to the ITG News app through its innovative in-car Connected Vehicle Platform. Boasting a range of connected car features developed for auto OEM customers, it offers an innovative, immersive, and intuitive experience to customers to enhance the user experience, convenience, and safety. This includes not only staying connected with the vehicle and related connected car features but also staying informed with the integrated India Today App, that will read out the latest news spanning elections, politics, sports, international affairs, business, and more.
Already operational with connected vehicles of prestigious Indian OEM Mahindra’s XUV700 and Scorpio-N (refer to press release –
https://www.bosch-press.in/
BGSW Connected Vehicle Solutions/Platform which enables to bring features quickly to customers, complimented with India Today’s content to deploy “Live experience of World cup 2023 and ongoing cricket series 2023” in vehicle cockpits demonstrated the close collaboration of BGSW engineers and India Today team.
Commenting on the tie-up Salil Kumar, CEO India Today Group Digital said, “We are excited to forge a ground-breaking alliance with BGSW in this transformative collaboration, uniting automotive innovation with cutting-edge media content delivery. This partnership underscores our dedication to delivering a seamless and enriching experience to our audience, fostering innovation not only within their homes but also on the move.”
Commenting on the partnership R K Shenoy, CTO, Member Executive Leadership Team, Senior VP Mobility Engineering Solutions, BGSW said, “In line with BGSW‘s vision to offer world class Software Products and Solutions to enable OEMs in their journey of digital transformation, the collaboration with ITG enables us to go an extra mile to offer innovative features to enhance Connected end user experience complimented with Media content. We are excited to partner with ITG to show our committment in introducing new features for our end users. Looking forward to innovate further with automotive and media domains fusion“.
The India Today App is seamlessly integrated into the BGSW Connected Vehicle Solution/Platform, thus enhancing the overall in-car experience, providing users with a convenient and hands-free way to stay informed on the go. BGSW Connectivity Solutions offers 250+ features in line with company’s vision “invented for life”.
Having embarked on this transformative journey with BGSW, the India Today Group has solidified its position as a pioneer in connected devices. With this, the Group not only envisions a lasting partnership but also cements its status as a leading multi-platform news medium. As the automotive and media industries continue to evolve within the dynamic realm of connected cars and devices, the India Today Group remains at the forefront, delivering an unparalleled fusion of technology and media to its customers.
