Rezolve, an international pioneer in mobile commerce, has entered India’s mobile-first market at a time when the country’s digital economy continues to grow. Sunder Madakshira, the newly hired India CEO and former head of marketing at Adobe, is in charge of the mobile commerce platform.
Madakshira expressed excitement about Rezolve’s arrival into the Indian mobile market, saying that there is so much to get enthusiastic about in a country like India, with its large, and still rising, mobile-first population.
There are a lot of strong, established brands as well as emerging players with global ambitions, thus Resolve and our experience offering Enterprise SaaS to organisations and helping them expand their brands is a perfect fit.
Rezolve presently has go-to-market agreements in place with key global businesses with a combined worldwide reach of over 20 million merchants and over 1 billion consumers in China, Asia, and Europe. Over 150,000 retailers are being served by its platform.
The Rezolve Platform is a strong set of mobile commerce and engagement tools that give mobile app developers a variety of lucrative commercial opportunities without having to write code, host operations or handle security.
The Rezolve Inside SDK enables mobile app developers to swiftly include new features for their users into existing or new apps. Madakshira, who is highlighting India’s rising mobile adoption, says that when people think of mobile phones, the first thing that comes to mind is India.
He had to look at it mathematically and via structures as an engineer. So, taking three measures into account, the first in India’s massive cellphone penetration. The second factor is scale, as India is all about scale on a massive scale.
Finally, and perhaps most importantly, Indian brands have global ambitions, as many of them aspire to be the best in the world, not just in India or Asia.
He said that the hottest thing these days is the intersection of technology, mobiles, and brands, and that’s what Rezolve delivers when speaking about the scope of marketing in India. It’s a lovely troika of ad-tech on one side, mobile on the other, and commerce on the other, and all of these converge, and that’s where and how they can benefit companies.
Madakshira says he knows the expectations of CEOs and business owners and can help them achieve their goals with Rezolve because he has worked with prominent brands in various roles throughout his career.
India is a mobile country, and this market is ready for everything and anything on a mobile platform, according to Madakshira, giving them high hopes for Rezolve’s success in the country. Rezolve has figured out how to integrate brand, consumer, and technology to create a terrific experience.
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