Plant-based meats are getting more mainstream in India. the businesses that make these products claim to be healthier for the body and better for the environment than animal-based meats. The category could be a mixture of ready-to-cook products (such as mock-meat nuggets, momos, and ready-to-cook biryani), and raw materials (such as sausages and kheema.) India could be a highly protein-deficient country – so plenty of those companies are positioning their products like protein and fiber-rich in an exceedingly bid to draw in a health-conscious audience.
In line with Sanjay Sethi, decision maker, Plant-Based Foods Industry Association (PBFIA) the Indian plant-based meat sector is slated to grow to USD 400 million within the next 2 years, and as of now, there are quite 200 plant-based meat, dairy, egg and ingredient startups in India. Indian celebrities are putting their money into this sector too. In 2022, Cricketer Virat Kohli and his wife Anushka Sharma announced that they’re going to invest in Blue Tribe Foods – another startup during this space. In 2021, Bollywood actors and couple Genelia and Riteish Deshmukh also announced their raid entrepreneurship with plant-based meat company Imagine Meats. Olympic trophy winner Neeraj Chopra is additionally related to a plant-based meat brand called Good Dot. Good Dot sells a spread of able to cook meat alternatives which will be whipped up in a very jiffy.
Overcall Sandeep Singh mentions that the corporate derives flavors in its products by focussing on texturizing protein so the ultimate product features a texture and consistency just like actual meat. “Our TG isn’t vegetarians or vegans – they don’t consume meat anyway. we wish to focus on non-vegetarians, flexitarians, and conscious eaters. Whether it’s dairy or egg, we wish to make plant-based alternatives to all or any the products which involve animals,” says Singh. Abhishek Sinha, co-founder of fine Dot agrees that his TG isn’t necessarily vegetarians which youngsters driven by environmental and ethical concerns are adopting plant-based meats on an outsized scale.
Blue Tribe’s products are available on D2C channels, modern retail, and general trade outlets. It also has tie-ups with restaurants and is offered at luxury hotels like the Four Seasons in Mumbai and therefore the Taj Group of Hotels. “The second-largest source of greenhouse gases within the world is animal farming – the biggest within the transportation industry. plenty of antibiotics are used while rearing the animals so when the humans consume them, it ends up in antibiotic resistance further. There are plenty of advantages from removing animal meat from our diet,” says Singh. “We have grown almost 100% YoY since our commercial launch in 2017. We are selling anywhere between 10 lakh to 12 lakh units of GoodDot products each month,” he says.
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