‘Kyra’, the first meta-influencer of India is launched by TopSocial. TopSocial launched Kyra on the grounds of other successful virtual influencers like Lil Miquela, the first Virtual Influencer sensation with over 3 million followers.
Rozy is South Korea’s first Virtual Influencer who secured over 100 brand endorsements earning close to KRW 854,007 (about INR 6 crore).
Kyra is an indigenous virtual influencer who is a 22-year-old college student and an aspiring model based out of New Delhi. One can follow Kyra’s journey on Instagram @kyraonig and know more about her world.
Kyra will help brands, marketers, and advertisers to engage with their consumers smoothly as she maintains a good image and can be more customizable in comparison to her human counterparts.
Kyra has over six thousand followers on Instagram in a month and her popularity is increasing exponentially. TopSocial expects her to become the most popular Virtual Influencers online within a few months.
TopSocial aims to make ‘Kyra’ more than a virtual influencer. Kyra will be transformed into a smart ‘meta-influencer’, she will think, create, and publish content on her own.
Kyra as a meta influencer can crawl the web and index the latest trends to help marketers identify what influencer content can work in the future.
Kyra’s ability comes in accordance with the latest push of the Metaverse by Silicon Valley which already has seen billions of dollars in funding.
Himanshu Goel, Business Head at TopSocial India said we did not expect such encouraging responses from the audience, this early. I have personally received hundreds of messages in my Instagram DMs about what Kyra said when asked about her following.
When asked about her dreams Kyra said, I wish to become a motivational speaker. I wish to make a difference, and I can’t live a boring life!
TopSocial India developed Kyra and they have ambitious future plans for her. Kyra can be integrated into virtual meta-verses, 3D movies, music videos and so on.
George Tharian, Group CEO at Topline Consulting Group, the parent company of TopSocial said, Kyra, will go beyond being a simple CGI character or influencer. She is an independent Meta-Influencer on the web. Through AI-enabled technologies, she will be able to study social media trends online and create content by herself.
Kyra will be more than just an outlet for brands to promote their products. She will be a driving force on the web and will inspire her Gen-Z counterparts online.
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