Lenskart is India’s biggest eyewear retailer, has announced its foray into the market of the USA. Lenskart plans to open its one-of-a-kind tech centre in New York, also called the tech capital city.
Its expansion in Singapore and the Middle East had been recently announced, with a growth projection forecast of $15 billion by 2025.
Lenskart.us is a fully functional website on android play, and it has an iOS app store. The customers will get free delivery across all regions similar to its current practice in India, Middle East Asia, and Singapore.
“Expanding in the United States of America brings us another step closer to transforming the vision of the world. The US being a hypercompetitive market, a greater dynamism to the way customers look at eyewear there, can be brought is what we believe.” Says Peyush Bansal, CEO & Co-Founder at Lenskart.
With the kind of scale and global reach that Lenskart has, it can bring a wide range of catalogues of over 2000 product styles to the US market, especially the trendy new-age patterns. Building a new and differentiated, never seen before experience by any eyewear brands is what Lenskart’s aim is. Innovation and technology have been put to effect to create products that are way ahead of their time with no compromise to the quality.
Reaching out to over half a million customers a month with its rapidly growing business with unique custom-designed physical stores. A first-of-its-kind ‘home eye check-up’ service to provide high-quality designer glasses to every American at affordable rates, Lenskart is dedicated to providing a seamless customer experience and value products.
Providing its cutting edge Augmented Reality technology with virtual try-on, the technology indigenously developed in India will enable customers in the USA to try the eyewear virtually that makes facial analysis and gives intelligent recommendations.
Lenskart is the largest eyewear service provider, serving over 7 million customers annually through its valued shopping experience that spans over online, mobile apps, and 750+ stores in 180+ cities across India. With its launch in the USA, Lenskart will set a unique first-time experience for the customers and will further strengthen its reach above and beyond in other regions too.
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