Tuesday’s second day of the Cannes Lions International Festival of Creativity 2022 saw India perform poorly. It received two Silver Lions and a Gold Lion. Comparatively speaking, the Indian delegation received two Grand Prix awards and seven Lions on the festival’s first day on Monday.
India had a chance to triumph on day two in the following divisions:
1. Eight shortlists for Design Lions
2. Eight shortlists for the Film Craft Lions
3. Four shortlists for the Digital Craft Lions
4. One shortlist for the Industry Craft Lions
5. One shortlist for the Entertainment Lions
Only three of these categories saw victories for India.
For the campaign it ran for Vice Media, The Unfiltered History Tour, Dentsu Creative won a Gold Lion in the Digital Craft Lions. On the first day of the Radio & Audio Lions competition, the campaign had already taken home a Grand Prix, a Silver Lion, and two Bronze Lions.
Ten contentious artefacts on display at the British Museum in London are brought to light by The Unfiltered History Tour. It defies the conventional museum tour by providing an audio and video immersive tour utilising Instagram filters.
Binaifer Dulani, a founder member and creative at Talented, commented on the victory, saying, “It feels amazing to be recognised on the biggest worldwide platform. Respecting The Unfiltered History Tour would imply extending this campaign with more concepts that have an equally significant impact.”
“This is our pledge to promote a debate that will make room for underrepresented voices in the advertising profession, made on behalf of the whole team that put their hearts into creating this campaign. That is also the goal that I and my project partners at Talented have set for our new business.” (Dulani previously worked at Dentsu Webchutney as a creative director.)
It has been a fantastic Day 2 at Cannes Lions, according to Amit Wadhwa, CEO of Dentsu Creative in India. We are thrilled to add a Gold to our collection after a thrilling start that included a Grand Prix, one Silver, and two Bronze awards. This is a spellbinding experience. Thank you so much to all of our teammates, past and present, who helped make this possible. An unbelievable miracle that it has been. I also want to express my gratitude to everyone who has continued to believe in our teams and their work. I’m grateful.
“After the Grand Prix yesterday, the Gold today comes as yet another validation of the quality of the Unfiltered History Tour campaign,” said Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative. It is amazing to triumph over outstanding international efforts. Even while we are incredibly appreciative of the praise our campaign has thus far earned at the Cannes Lions, we are itching for more recognition.
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