Mr. Ramasish Bhowmik Co-Founder and Director Adbuffs
In previous years, the conventional way of retailing was our go-to; however, during the pandemic, we witnessed significant growth in D2C, The direct-to-customer mode of retailing has taken the business sector by storm and transformed the face of the usual retailing process.
Social media platforms also play a significant role in making D2C relevant. When COVID was on the rise, customers preferred to shop online, which led to D2C’s popularity across the globe. They built trust in e-commerce as marketplace users increased by 50%, and as the D2C brand thrived, so did consumer attention.
By 2026, India is predicted to have a GDP of over Rs. 7 trillion ($100 billion), offering ample opportunities for both existing businesses to grow and new players to enter the D2C transformation in the retail business.
Strengthening consumer-brand relations
Although direct-to-consumer brand services enable the manufacturer to provide specialised services for certain clients, they are more socially engaging and enhance social commerce. Digital marketing strategies are used in direct-to-consumer (D2C) transactions, and they enable customers to engage with the end party in productive ways in addition to helping to promote the brand and attract new customers. In order to maintain connection and relevance, direct-to-consumer brands focus not only on social media marketing but also on client servicing, taking note of their concerns in order to maintain brand loyalty.
Finest products at reasonable prices
In the nation, countless D2C businesses are flourishing, each filling a specific segment. This enables other business owners to create supplemental goods and services for D2C brand customers. D2C also intends to develop into more than just a marketplace or platform for marketers by helping to create brands and provide the greatest products to customers at reasonable costs. D2C is acknowledged for expeditiously supplying goods and for offering reasonable prices, in addition to both.
Implementing omnichannel tactics
The omnichannel approach in D2C provides a seamless shopping experience to customers, and it helps brands build engagement and brand loyalty. By applying omnichannel tactics, it allows the brand to reach the target audience by keeping their interests and perspectives into consideration; omnichannel marketing maximises the accuracy of the brand’s digital marketing. As a result, omnichannel tactics shouldn’t be executed haphazardly. To make sure they are distributing material to their potential customers at the optimum time, brands should develop a comprehensive omnichannel marketing strategy.
D2C market will be worth $100 billion.
While traditional retail has a longer supply chain and includes middlemen like wholesalers and retailers, etc., direct-to-consumer (D2C) allows manufacturers to interact with their customers, facilitates better communication, and depends heavily on digital marketing for sales.
D2C businesses have a lot of room for expansion in terms of growth. By 2026, D2C brands are predicted to be the greatest generators of retail business, with a market value of $100 million. In 2021, these brands closed 174 transactions totalling $1.81 billion in investment.
In conclusion, the introduction of D2C into the market has transformed the traditional selling process and provided a distinctive and genuine means of developing potential brands. Entrepreneurs who initially utilized the conventional selling approach are now transitioning their brands to D2C.
