IndusInd Bank to empower Indian Para-athletes for the Paris 2024 Paralympic Games as Official Banking Partner to Paralympic Committee of India

The Bank celebrates the resilience and achievements of Indian Para-Athletes with the digital campaign  #HarKadamJeetKa 

IndusInd Bank is proud to announce its partnership with the Paralympic  Committee of India (PCI) as the Official Banking Partner. This partnership underlines the Bank’s  commitment to elevate the Indian para-athletes, reinforcing its belief in the inclusive and  transformational power of sports through its sports vertical, ‘IndusInd For Sports’. Since 2016, IndusInd  Bank has been using sports as a vehicle for change to drive inclusion and sustainability through various  sports-related initiatives.  

PCI and IndusInd Bank are committed to improving para-sports and supporting the Paralympic movement  in India. PCI and Bank’s goal is to help athletes with disabilities reach their full potential by upgrading  facilities, providing better resources, and creating an inclusive environment that recognizes their  achievements. PCI aims to work with different partners to keep the inspiring spirit of the Paralympic  Games alive and advance para-sports throughout the country. 

This year, with Paris 2024 Paralympic Games, IndusInd Bank has come up with an all new campaign,  ‘#HarKadamJeetKa’ at the forefront, to emphasize on the fact that the Bank has been the pioneer in  supporting Indian para-athletes and has been supportive in every step of their journey so far. The Bank is  dedicated to encouraging diverse participation and supporting talented athletes from all backgrounds.  This commitment not only promotes individual talent but also fosters a sense of national pride through  sporting achievements, aiming to spotlight the journeys of para-athletes and inspire widespread support  for their success. 

Mr. Sanjeev Anand, Head – Corporate, Commercial & Rural Banking and Mentor of IndusInd For Sports,  IndusInd Bank, said “At IndusInd Bank, we are honored to partner with the Paralympic Committee of  India as their Official Banking Partner for the upcoming Paris 2024 Paralympic Games. It is a matter of  great pride to support our Para-Champions who will represent India at the Paris 2024 Paralympic Games.  Our new campaign, ‘#HarKadamJeetKa,’ celebrates their remarkable spirit and achievements and  highlights the fact that IndusInd Bank has supported them in every step of their journey. We hope this  initiative will inspire and elevate the profile of para-sports, fostering greater recognition and support for  their extraordinary achievements.” 

Shri Devendra Jhajharia, Padma Bhushan awardee and President, Paralympic Committee of India, said,  “We are thrilled to announce IndusInd Bank as the official banking partner of the Paralympic Committee  of India for the Paris 2024 Paralympic Games. This partnership, under the inspiring campaign  #HarKadamJeetKa, represents more than just financial support; it embodies a shared vision of  perseverance, excellence, and triumph. With 84 athletes in our contingent, the largest ever from India,  we are poised to make history in Paris. IndusInd Bank’s commitment strengthens our resolve to support  our athletes as they aim to outshine their remarkable achievements from Tokyo 2020. Together, we are  ready to embark on this incredible journey, and we are confident that with every step, victory will be  within reach.” 

India is proud to support and have its representation through these champions who will shine at the Paris  2024 Paralympic Games: