Cleartrip, the biggest online travel platform, has launched ‘Cleartrip Tatkaal,’ which offers a flat 50% discount on all domestic flights and hotels on Cleartrip and Flipkart Travel every day from 12 noon onwards.
The company has launched a digital campaign with two advertisements to build anticipation for the initiative’s launch. The advertisements, which are centred on the campaign’s primary storyline ‘Ab Isse Achhi Kya Good News,’ emphasise the unrivalled joy of obtaining a flat 50% discount on domestic airline and hotel bookings.
The two narratives involve persons in very different contexts, yet they both end with the same euphoric display of excitement when the deep discounts triumph over any other good news, whether it’s a birth announcement or a long-awaited business investment. The first advertisement features a couple at a table.
The husband is ecstatic as the wife delivers her good news – her recently found pregnancy – but is distracted by an alert that goes off at 12 o’clock — the Cleartrip Tatkaal window is open!
The husband instantly secures a 50% discount hotel room and surprises his wife with his own good news.
The second commercial, which follows a similar plot, portrays two business partners, one of whom receives the news that every entrepreneur dreams of: the company has recently completed a big investment.
What could be better than that? Of course, Cleartrip Tatkaal! As the clock strikes 12 p.m., the second entrepreneur rushes to get tickets and proclaims the great bargain he’s gotten — a 50% discount.
The two spots feature a befuddled individual who believed they were conveying the finest news conceivable, with light comedy complementing the campaign’s feel-good effect.
Cleartrip, on the other hand, has something amazing planned. The idea of the advertising wonderfully conveys the feelings associated with obtaining huge reductions and prices halved!
After all, who doesn’t enjoy a good bargain? “A large celebration was merited as Cleartrip debuts Cleartrip Tatkaal,” stated Kunal Dubey, Cleartrip’s CMO.
The deal, which is an industry first, will provide travellers with a window of opportunity to save 50% on all domestic flights and accommodations, giving them double the value for half the price.
What could be better than that? In a lighthearted yet significant approach, the campaign has brilliantly conveyed this essential concept.”
“Now that our consumers can arrange a longer, leisurely trip without burning a hole in their purse, we’re making every good news seem even better.”
All you have to do now is seize the moment. We’re thrilled to be able to communicate this wonderful news with our consumers, and we encourage them to take advantage of Cleartrip Tatkaal!”
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