InMobi is a leading provider of marketing, content, and monetization technologies that assists businesses with their growth. InMobi announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, the Middle East, and Africa.
InMobi offers marketers an integrated solution to power its campaigns built on the search and native display capabilities of Microsoft Advertising and the mobile ad-tech capability of InMobi’s advertising platforms.
InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with audience, insights, and engagement platforms. The partnership strengthened in 2019 as InMobi added the Microsoft Advertising products and solutions to its offerings in India.
Nick Seckold, APAC Vice President of Microsoft Advertising, said that over the last 2.5 years InMobi has done a good job establishing Microsoft Advertising’s footprint in India while doubling revenue in the same period. InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India along with their trusted client relationships has delivered significant growth despite the pandemic.
Mark Richardson, Microsoft Advertising’s EMEA and LATAM Vice President, said that Microsoft Advertising is thrilled that InMobi will further expand their representation of their full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa. Microsoft Advertising provides advertising solutions that reach people across Microsoft platforms including Bing, Edge, Microsoft News, and Outlook as well as on partner sites like Yahoo and AOL.
As part of the expansion, Rohit Dosi, General Manager, Microsoft Advertising business at InMobi, will take up responsibilities to grow the Microsoft Advertising business across Southeast Asia, the Middle East, and African markets.
InMobi will be responsible for the marketing, finance, sales, account management, collection, and billing for Microsoft Advertising customers in India, SEA, and MEA from now onwards. The direct billing with InMobi is intended to enable a seamless and hassle-free experience for advertisers as they leverage its services.
Talking about the promise of the expansion, Anand Mistry, Head of Digital Marketing at Commerce Pundit said that in the last two years, the partnership with the InMobi team has consistently enabled them to grow business and maximize ROI for their clients on the Microsoft Advertising platform. The strategic inputs and execution from InMobi have added value to their client’s business and also deepened Commerce Pundit’s relationship with them. The insights shared by the InMobi team on Search, Shopping and Native Display have been pivotal in exploring and scaling their business across new locations globally. Anand said that they are excited to see the partnership reach new heights in the future!
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