English essayist Neil Gaiman once said, “Brief tales are minuscule windows into different universes, and different personalities and dreams. They are ventures you can make to the most distant side of the universe regardless be back in time for supper.”
A 20-minute visit with Piyush Pandey, veteran adman and Ogilvy’s director of worldwide imagination, feels something similar. You start in one world and you arise out of the discussion into another.
For example, while examining efforts that pre-owned innovation innovatively, Pandey says, “Innovation first? You are a nitwit, it is dependably thoughts first.”
The unlikeliest of comments came when he was discussing clients, or organizations, who request innovation to take the driver’s seat, rather than imagination. “Assuming innovation assists you with improving the thought, embrace it. Assuming that media assists you with engendering it, embrace it.”
If it’s not too much trouble, note that Pandey wasn’t talking according to an industry perspective. Last year, Ogilvy India, under his stewardship, delivered a mission that utilized computerized reasoning and AI to emulate entertainer Shah Rukh Khan’s voice for various contents.
Khan took the names of thousands of shops, encouraging individuals to do their Diwali shopping from these neighbourhood stores. The mission was a hit. Confirmation? A great many internet-based likes and several One Show pencils.
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