National, 8th March 2022: Inshorts, India’s #1 English news app, recently concluded a highly engaging & visually stunning ad campaign for Tata Motors’ all-new Kaziranga edition for its SUV line-up. Inshorts, known for its cutting-edge ad-tech solutions, knitted a wholly dynamic creative ad whose each frame beautifully exhibits the true essence of a national park. Moved by India’s rich geography and biological diversity, Tata’s Kaziranga Edition takes inspiration from the Kaziranga National Park located in Assam. The ad innovatively created an element of surprise to capture users’ attention and reached out to 1.89 million unique viewers leaving a long-lasting brand recall. With an industry-best CTR of 2.79%, Inshorts enabled Tata to build a deeper connection with the audience.
This one-day campaign helped the brand to create awareness about their latest offering and give users a virtual sneak-peek into the look and feel of the vehicle. The ad opens up with a forest-themed native Inshorts article which comes alive within a few seconds by birds flying and trees moving. Just when the reader is capturing these stunning visuals, a rhino breaks through the backdrop and the 3D effect gives a feel of it running towards you. The screen then transitions into the brand’s messaging and the tap to know more button redirects the user to Tata’s website for further information on this edition.
Demo Link of the advertisement on the app- https://inshorts.com/card/view/fb11bce1-7535-4e2a-a6d6-d675cb493c41?testing=true
Speaking about the innovative and exciting campaign, Piyush Thakur, National Sales Head at Inshorts, said, “At Inshorts, we strive to work on new ad formats and add a unique factor to all brand campaigns- something that holds a user’s attention. In this campaign, it was the element of surprise which made a strong mark on the users and would help in future brand recall. The innovative idea of a rhino coming out of nowhere from the screen left the audience intrigued and asking for more. We are honored to partner with Tata Motors for the campaign and are glad that we could help them take the message to the right set of audience.”
To bring the campaign alive, the team at Inshorts used cutting-edge and contemporary technology like lazy loading, HTTP live streaming, and CSS3 animations to ensure seamless run of the ad on any smartphone and quick loading even with a slow internet connection.
Armed with strong user behavior insights combined with creativity and ad-tech innovation, Inshorts has carved a niche for itself in the digital advertising space with thumb-stopping ad formats like Motion Story, Digital Magazine, Video story, and gesture-controlled ads. Today Inshorts delivers industry-best results for over 1000+ leading brands like Mahindra, Samsung, GSK, Dell, Volkswagen, Amazon Prime Video, Netflix, Royal Enfield, Mercedes, BMW, and many more.
