Swiggy is an Indian online food ordering and delivery platform headquartered in Bangalore, India, and functioning in over 500 Indian cities at the end of 2021.
Apart from food delivery, Swiggy also provides demand grocery deliveries as Instamart and an instant package delivery service called Swiggy Genie. Swiggy is handled by Bundl Technologies Private Limited.
In 2013, Sriharsha Majety and Nandan Reddy, innovated an e-commerce website called Bundl provides courier service and shipping within India, and later on, they entered the food delivery market. At the time, the food delivery sector was in trouble as several notable startups, such as Foodpanda (later acquired by Ola Cabs), TinyOwl (later acquired by Zomato), and Ola Cafe (later closed) were facing so many challenges.
Majety and Reddy take aside Rahul Jaimini, previously with Myntra, and framed Swiggy and parent holding company Bundl Technologies. The company built a dedicated delivery network and grew fastly.
In 2020, the company launched its instant grocery delivery service called Instamart using a network of dark stores. In 2021, Swiggy closed Swiggy Stores and widened its function focusing on Instamart.
Swiggy has co-partnered with Burger King to provide delivery service and also co-partnered with Google Local Guide to ease with customer feedback and also with Sodexo to permit customers for paying through meal cards.
Swiggy has partnered with Indifi Technologies to facilitate a financing program for partner restaurants. Swiggy launched a digital wallet partnership with ICICI Bank.
And on behalf of this recently a funny print ad for ‘Swiggy Health Hub’ that came in a newspaper, an unexpected but welcome split from its run of advertising around different mediums promoting its Instamart product. The humorous advertisement mentioned here that choose a variety of food options and that tempt to eat healthily and differently.
Fried Advertising’s Karan Doshi and Prahlad Nanjappa are the innovators behind this print promotion. Swiggy Health Hub is an in-app healthy food discovering function motion that was started in 2020. The health-focused eateries on Swiggy Health Hub saw a 200 percent increase in orders.
According to Swiggy’s recent report, India ordered a huge delivery on 2021, the keto orders increased by 23%, and also vegan and plant-based orders increased by 83% on Swiggy.
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