Introduction: Mr. Partha Sarathi Bhattacharyya, Chief Business Officer at Ample, joins us to discuss “Ente Keralam, Ente Image.” This campaign celebrates Kerala’s culture and beauty through powerful storytelling. Aiming to inspire pride and connection, it captures the state’s essence through authentic narratives. Here, he shares insights into its vision, execution, and impact.
- What was the strategic reasoning behind choosing Kerala for this campaign, and how does it contribute to Ample’s long-term expansion goals?
Kerala’s deep-rooted cultural identity and increasing demand for premium technology made it the perfect place for the ‘Ente Keralam, Ente Imagine’ campaign. Customers here don’t just buy products – they seek experiences that align with their values and aspirations. With 12 Imagine stores across 7 cities, we’ve seen firsthand how important personalization, trust, and accessibility are in this market. This campaign builds on that by reinforcing Imagine’s role as Kerala’s preferred Apple destination – offering not just cutting-edge products, but an unmatched experience through expert service, immersive interactions, and flexible payment options that make ownership effortless. - How is Ample redefining the Apple retail experience in Kerala, and what unique aspects does this campaign bring to the table?
At Imagine by Ample, we have always believed that the true value lies in the experience we offer our customers. It’s not just about the product; it’s about how they feel when they walk into our stores. With the ‘Ente Keralam, Ente Imagine’ campaign we want our customers to truly connect with the brand, explore Apple products, and see for themselves how we make technology more exciting and accessible. We believe that our hands-on product experiences, expert guidance, and warm interactions make all the difference. - What has been the initial customer reaction and are there plans to build on this momentum with future campaigns or innovations?
Customers are connecting with the brand in a way that feels personal and exciting. We are seeing genuine engagement from people who relate to the Imagine experience – whether it’s hands-on trials, one-on-one service, or flexible payment options. This campaign has shown us how much people appreciate a retail experience that feels effortless and welcoming. Moving forward, we’ll keep building on this connection by making store visits even smoother, adding more personalized services, and ensuring every customer walks out with a smile. - What are the key success metrics for this initiative, and how do you foresee it influencing customer engagement and sales?
The success of ‘Ente Keralam, Ente Imagine’ was measured through deep customer engagement, brand affinity, and increased footfall at Kerala Imagine stores. With over 37.98 million impressions, 381K clicks, and 120,000+ visitors engaging with the campaign, it was clear that the initiative resonated with Kerala’s people. The ‘Kerala Through My Lens’ photography contest further strengthened connections, with over 800 participants sharing their stories. Increased in-store visits and heartfelt testimonials highlighted Imagine’s growing presence as the go-to destination for Apple in Kerala. By prioritizing authentic connections and flexible payment options, the campaign not only elevated customer engagement but also reinforced Imagine’s commitment to making premium technology accessible to everyone. - How has the Kerala market evolved for premium tech retail, and what trends have you observed with this campaign?
Premium tech is no longer just a luxury – it’s something more people want to experience and own. Kerala is no different! Customers here aren’t just buying products; they’re looking for the right guidance, easy financing, and a hassle-free way to upgrade. Through ‘Ente Keralam, Ente Imagine,’ we are seeing that it’s not just about the products – it’s about making the purchase process easy and stress-free. At the end of the day, we want to help people bring home the Apple products they love, in a way that makes them happy.
