With the onset of World cup season, India is all set to host this year’s World Cup and relive the joys and heartbreaks all over again! As the nation prepares to celebrate the ultimate fandom, tapping into the bandwagon is Lenskart. In its steadfast commitment to emphasize the relevance of eyewear across different subcultures-Lenskart is here to double the unbridled excitement with Blue Billion, eyewear that brings together the true blue fans of the sport!
Being a part of this extravaganza, aligning its brand with the euphoria that only cricket can bring showcases the brand’s ability to adapt and flourish in a rapidly changing market-landscape.
Speaking on the occasion Ramneek Khurana, Co-Founder, Lenskart adds “Together, India is ready to celebrate the spirit of cricket and Lenskart aims to be there every step of the way, ensuring that fans not only see the world through their lenses but also witness the magic of cricket through the lens of enthusiasm and passion. “
The Blue Billion Collective has eyewear for every age, gender and style preference, with the common thread of passion for the sport tying it all together. It features collections from Vincent Chase, Lenskart Air, Boost and Hooper, across eyeglasses, sunglasses and sports glasses. Colors of Team India meet inspiring cricket prints in this collective.
Infused with sporty elements, the eyewear comes with great grip, innovative materials, firm fits and athletic features. And the best part? With dedicated kids’ collections, Blue Billion has plenty on offer for mini fans too! Blue Billion is a collective that’s bound by the passion for sports, and designed for every fan out there.
More Details: https://www.lenskart.com/dhaakad-hai
