EVOLVING FAST FOR THE ROAD AND THE TRACK
· The collection is led by the ADIZERO ADIOS PRO 2, the latest integration of adidas’ record-breaking performance shoe
· Utilising the legacy and elite race day technology, the collection brings the ADIZERO BOSTON 10 & ADIZERO PRIME X
India, June 16, 2021: Global sportswear giant – adidas launched three new variants of its fastest running shoe – Adizero. The new technologically advanced variants – ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10 and ADIZERO PRIME X are especially designed for distance runners. The new variants are led by the next iteration of adidas’ record-breaking elite performance shoe – ADIZERO ADIOS PRO 2. The adizero collection has been developed using insight and data from some of the world’s fastest athletes.
The adizero collection has been developed using insight and data from some of the world’s fastest athletes. During training camps in Kenya, mechanical, biomechanical, and physiological data was captured from leading endurance athletes to inform the present and future of adidas racing shoes.
This summer, the ADIZERO ADIOS PRO 2 is set to be worn by some of the world’s fastest athletes including Peres Jepchirchir, Joyciline Jepkosgei, Rhonex Kipruto, Kibiwott Kandie, Stephan Kiprop, Philemon Kiplimo, Amos Kipruto, Bernard Kimeli, Abel Kipchumba, Bethwell Yegon and Bravin Kiptoo.
ADIZERO ADIOS PRO 2: Features two-layers of re-sculpted LIGHTSTRIKE PRO midsole – a revamped construction to support with energy return. Signature carbon-infused ENERGYRODS now visible within the newly sculpted midsole deliver lightweight stiffness and are designed for a more anatomical driven transition, limiting energy loss.
The re-engineered midsole combines with an ultra-lightweight, partially recycled polyester, CELERMESH 2.0 upper. In addition, a CONTINENTAL™ RUBBER OUTSOLE has been added to the toe tip to create a traction zone to support faster acceleration and a new lightweight heel construction keeps the foot tightly locked in through anti slip lockdown, whilst softening the heel structure to help increase comfort.
ADIZERO BOSTON 10: Build on the adizero heritage and design evolution, the shoe features the same LIGHTSTRIKE PRO. Combined with a durable LIGHTSTRIKE EVA midsole foam, ENERGYRODS, a soft upper construction and CONTINENTAL™ RUBBER OUTSOLE, to support every day long distance training runs with a durable lightweight ride.
ADIZERO PRIME X: Continuing the collection, the ADIZERO PRIME X has been created as a boundary-breaking conceptual long distance running shoe. Designed without limitations to amplify key features of the ADIZERO ADIOS PRO 2 and explore and push the limits of the technology. Sharing the same LIGHTSTRIKE PRO midsole and ENERGYROD technology, stiffening blades, that spring back, have been added within a 50mm heel.
The new additions to the ADIZERO range will be available at shop.adidas.co.in with the price of –
ADIZERO ADIOS PRO 2 – INR 21,999/-
ADIZERO BOSTON 10 – INR 13,999/-
ADIZERO PRIME X – INR 24,999/-
