Iodex is one of India’s leading pain relief brands that provides effective relief from multiple body pains. This GSK Healthcare is popular and most trusted commodity with millions of consumers all over the country.
They recently released their new product ‘Iodex Rapid Action Spray’, a body pain relief for their customers. To promote this product, they have launched the ‘Thodi Himmat, Thoda Iodex’ campaign which aims in creating awareness of the product and to expand their flagship all over the country.
To attract the youth, the physically active group they have collaborated with the target audience’s favorite Instagram influencers, Bani J, Sunil Chhetri, and others.
Through this social media campaign, they focus on spreading the message that excellence in a field isn’t the destination, it’s the journey that matters and the path to success needs courage which in Hindi is ‘Himmat’ so that one could go beyond their comfort zone for a powerful transformation.
The brand celebrates the stories of #Himmat of people who have left a mark in their respective fields with their strength and braveness, where they would have met multiple physical pains, and these moments will be put under the spotlight in the campaign.
The commercials would place this product, Rapid Action Spray as modern-day reliable pain relief and would encourage the consumers to do things out of their boundaries and to challenge themselves.
18 social media influencers including Bani J and Sunil Chhetri will post 50 pieces of content recommending the product which would help the brand to reach out to around 10 million consumers. The company’s focus is on the youngsters as this would help them increase brand love among these young consumers.
The Head of Marketing, GSK Consumer Healthcare, Anurita Chopra stated that influencer marketing proves to be one of the best possible ways to stay connected with the consumers. It helps to show people are engaging with the brand and is connected with similar-minded people who share the same interests and needs.
And with the changing lifestyle, there has been an increase in body aches. She also added that Iodex has a rich legacy over the years and they truly understand the pain so with the launch of this brand-new spray format they aim to be a one-stop solution catering to every type of pain.
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