Unacademy, India’s largest learning platform, has unveiled its newest film, Focus ,First Law of Learning, which depicts another life lesson from the Indian Premier League’s cricket ground. Following tradition, the video makes an intriguing connection between cricket and education, as well as the need to stay focused.
The 94-second video starts with the age-old query, “Is baar IPL se kya seekha?” The film intersperses memorable IPL match highlights such as catches, run-outs, and other on-field occurrences to emphasize the need of maintaining focus in order to achieve one’s objectives. As the video progresses through these scenes, the theme of the film is reinforced, emphasizing the necessity of ‘Focus‘ and having a persistent and determined mind when it comes to learning. For example, despite multiple on-field distractions, the film includes important footage of the players concentrating on their catches and runs outs.
how to improve concentrate on a precise and practical goal-setting strategy that will provide you with the energy and motivation to succeed, a technique for overcoming distractions that remove your attention, and a morning regimen that will offer you an advantage in your pursuit of focus and accomplishment, a way for making your environment PRO FOCUS so that you can be sure to live the life you want.
The original soundtrack, which was created to reinforce the concept that attention is the fundamental law of learning, is a major feature of the film. The music includes affirming lines such as ‘Chahe Imtehaan ho Ya Khel ka maidan ho Saara game attention ka hai’ and others to emphasize that focus, whether in cricket or academics, is what makes or breaks a path.
“We work with a central vision at Unacademy, keeping the Learner at the center of all our actions, and our marketing strategies are driven to empathize even more with them in their arduous journey of achieving goals,” In a statement on the film’s premiere, Karan Shroff, Partner & Chief Marketing Officer, Unacademy, remarked.
This year’s IPL campaign was also created with a pertinent life lesson of FOCUS in mind, which we saw several times during the tournament, assisting cricketers in achieving their goals. Learners face numerous challenges throughout their path, and we hope that this film will inspire them to be focused and resolute in pursuit of their objectives.
Follow and connect with us on Facebook, LinkedIn & Twitter
