- The vision for Crest is to build a narrative for founders, building their story to generate a direct impact on their businesses
- The wing has already garnered interest from leading D2C players and a Shark
- Each business has an inception story and morals that decode the way forward. Through Crest, we aim to enable founders with control over the narrative built and the communication surrounding their business.
17th February, New Delhi: IPLIX Media, an awarded influencer marketing and talent management agency announced Crest, a personal brand-building wing for founders. A founder-first community, Crest has already onboarded leading D2C leaders and a Shark. The wing will manage end-to-end communication for founders and business leaders. This will provide an opportunity for founders to network and further build synergies with the ecosystem.
Post Shark Tank, a precedence has been set for founders to build a strong relationship with the consumers. Their presence needs to work in tandem with the product story to build a connection with the audience. Crest will enable founders in establishing their unique identity and differentiating themselves from competitors. This would also help the brand increase its visibility and attract potential customers, investors and partnerships. The goal of the wing would be to assist founders in forming an emotional connection with customers and stakeholders, which can lead to long-term loyalty.
Talking about the launch, Jag Chima, Co-Founder, IPLIX Media quoted, “We are living in an era where digital presence is everything. Every founder needs to have a share of voice to showcase their stronghold over their operating industry. With Crest, our objective is to cut the clutter and bring forth the story of the founders. This will enable brands to build consumer trust and capitalize on the digital presence of their founders to build curiosity”.
Saumya Agarwal, Founding Member, IPLIX Media quoted,” It is no longer a luxury for individuals aspiring to be industry leaders to build a strong digital presence. With Crest, we would be manifesting this positioning of thought leadership in their respective industry. Our eventual goal would be to entrench trust amongst consumers wherein they look upto business leaders to become a focal point directing the way forward for their category”.
Story is a hook for people to further engage. By focusing on personal branding, founders can communicate their values, vision, and mission, which can have a significant impact on their success and growth. The vision for Crest is to build a narrative for founders, building their story to generate a direct impact for their businesses. This will further expose them to a larger audience to engage with.
