Recently, NAU, the premium Italian eyewear brand entered the Indian market. Now, the firm has decided to make its products available via exclusive outlets and not in the multi-brand outlets. The Italian eyewear brand manufacturer is in plans to open nearly 70 stores in the next five years and to invest between Rs 40 crore and Rs 45 crore in the country for the purpose.
The strategy that Italian eyewear brand NAU is planning to follow is to rely on the exclusive standalone stores that are ambitious to keep a track on the pricing, store experience and customer services, stated the Director of Trinity Group, Vaibhav Sharma. The group has bagged the rights of master franchisee for NAU in the country.
Italy’s NAU eyewear brand was launched in the year 2005 and it has around 90 stores in its homeland. Even in Italy, the brand follows the same single brand strategy, stated Sharma.
The eyewear brand deals with sunglasses, optical glasses, accessories and kids collections. Its products are priced from Rs 2,000 to Rs 10,000. Similar to the Spanish chain Zara, the Italian brand also aims to alter its merchandise in a fortnight to provide fresh stock to the customers whenever they visit the outlets.
This attempt is the first venture taken by the Trinity Group in the retail business. There are subsidiaries of this group in other businesses including education, construction and real estate.
The company assures to provide products with unique designs, exceptional customer services and limited edition models to attract the potential customers to its exclusive outlets. Regarding this, Sharma stated that the same is evident as the store opened by the brand in Gurgaon on July 23 has received its second shipment of stock and there is an excellent response from customers. NAU eyewear brand is slated to open its second single branded store in Khan Market in Delhi in mid-October.
