Releases a new TVC featuring Nani, Celebrating Telugu Flavours and Celebrating Homemakers
Hyderabad – ITC Ltd’s Aashirvaad Masalas, a trusted name in Telugu households, proudly announces Tollywood natural star Nani as its brand ambassador for Andhra Pradesh and Telangana. Known for his authentic movies, powerful persona and larger-than-life charisma, Nani perfectly embodies Aashirvaad Masalas’ core values of being bold, powerful, packed with intense flavour and full of dum. Just as his performances captivate audiences, Aashirvaad Masalas elevates every dish with vibrant colour and unmatched taste. With this collaboration, the brand aims to deepen its connection with consumers in the region while reinforcing its stronghold in the Masalas category.
To mark this partnership, the brand has launched a new television commercial (TVC) as part of its regional campaign, “Dammu Meede, Star Meere”, which translates to ‘You have the dum, you are the star’. This campaign celebrates the homemakers who skilfully create Dumdaar meals with love and expertise every day. For generations, Telugu cuisine has thrived on bold flavours, aromatic spices, and the signature ‘Telugu Kaaram.’ Aashirvaad Masalas honours this culinary heritage through its wide range of high-quality, authentic masalas that enhance the richness, depth, and dum of everyday cooking. From iconic Guntur chillies to expertly blended spices, the entire portfolio is crafted to bring alive traditional flavours with flavorful ingredients, making it a trusted choice that brings heritage and pride to every kitchen.
Talking regarding the association, Mr. Piyush Mishra, Business Head, Spices, ITC Ltd., said, ” We are thrilled to have Nani as the brand face of Aashirvaad Masalas. His cultural affinity and genuine connection with Telugu audiences make him the ideal choice to represent our brand. With our new and improved Aashirvaad Masalas, we have recrafted our blends to deliver richer colour and stronger taste, ensuring every dish is packed with bold flavours and strong dum. Through this campaign, we aim to strengthen our bond with Telugu homemakers, who take immense pride in creating delicious meals for their families and are, in every sense, the true stars of their kitchens. The slogan ‘Dammu Meede, Star Meere’ beautifully captures the confidence and joy that Aashirvaad Masalas bring to every home.”
Speaking about the partnership, Nani stated, “I am delighted to be the face of Aashirvaad Masalas, a brand that has a trusted name in the region for its commitment to quality and taste. This campaign is special because it not only showcases the vibrant flavours of our regional cuisine but also celebrates the love and dedication of Telugu homemakers. I look forward to this collaboration.”
The TVC will be aired on leading regional television channels alongside digital platforms including YouTube, Facebook, and Instagram. Consumers can tune in to their favourite platforms to experience this celebration of dum and taste. Whether Basic Spices like turmeric and chili powder, Blended Spices crafted for authentic recipes, or Whole Spices that bring freshness and aroma, Aashirvaad Masalas guarantees the dum that Telugu kitchens deserve.
