-
India is the diabetes capital of the world, with over 723 million affected
-
The most common endocrine disorder among women, often linked to lifestyle choices
-
Affecting 42 million Indians, thyroid diseases are heavily influenced by lifestyle
-
A lifestyle-related digestive disorder affecting 4-7% of the Indian population
-
Pledge for freedom from lifestyle diseases by making informed, healthy choices this Independence Day
This Independence Day, iThrive is proud to extend its impactful “Making the Right Choice” campaign with a renewed focus on addressing the pressing health challenges faced by India today. Under the theme “Freedom from Lifestyle Diseases,” the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.
Link to the campaign: https://youtu.be/SSMC27BNSuE?
India, being the diabetes capital of the world with over 723 million people affected according to the International Diabetes Federation 2021, faces a significant health crisis where 50% of diabetes patients are unaware of their condition. Similarly, it highlights the growing prevalence of PCOS, the most common endocrine disorder among women in India, which can lead to infertility if not managed properly. A major contributor to PCOS is lifestyle choices, and this campaign encourages women to take charge of their health by making the right choices.
Mugdha Pradhan, Founder and CEO, iThrive, emphasizes the campaign’s mission: “At iThrive, we pledge to make India free from lifestyle diseases. This Independence Day, we are committed to guiding individuals towards healthier choices that will liberate them from the burden of chronic conditions. Together, we can build a nation where well-being and vitality are within everyone’s reach.”
Moreover, the campaign addresses thyroid health, a concern for 42 million people in India, often linked to lifestyle factors. By providing education on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that can positively impact their well-being. The campaign also sheds light on Irritable Bowel Syndrome (IBS), which affects 4-7% of the Indian population, largely driven by poor dietary choices. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive calls upon every Indian to pledge to achieve freedom from lifestyle diseases by making informed, healthy choices.
“Our mission at iThrive is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we urge everyone to make the right choices and free themselves from the chains of lifestyle diseases. Together, we can create a healthier, happier nation.” Sumeet Salve, Head of Marketing, iThrive, adds, “The ‘Making Right Choices’ campaign is more than just a message; it’s a movement. We want to empower every individual to take charge of their health by making conscious, informed decisions. This Independence Day, let’s pledge to live healthy and inspire others to do the same.”
iThrive’s “Freedom from Lifestyle Diseases – #MakingTheRightChoice” campaign is a clarion call for every Indian to prioritize their health. This Independence Day, let’s pledge to live a healthy life by making the right choices and joining iThrive in its mission to create a disease-free India.
