A comprehensive repositioning strategy has been declared by Weikfield by coming up with a brand new identity. It has been over sixty decades since Weikfield has been successfully establishing in the market. It has always been one of the go-to brands for customers ever since then. Recently, the brand has instigated a refreshed version of its identity which has already been taken aback by the consumers. The new plan of action includes a brand new and creative logo, a new sonic identity and a set of highly researched out mass media campaigns.
Dipy. S Sachdeva, the Chief Executive Officer, Weikfield Foods Private Ltd, is highly hopeful and confident about the whole makeover the brand has undergone. She notes that over the past sixty decades, the company has evolved so much and has had very consistent growth and steadiness throughout its journey. Their portfolio has always got widened over the years keeping in mind the changing tastes of consumers and adding and deleting products from their range, to cater to the customer needs, wherein their iconic products include right from the basic things such as cornflour, Custard powder to recent entries like pasta, falooda, sauces, and even cake mixtures.
Weikfield always targets to make the brand the premier and most loved food brand in India, based on the platform of international cuisine, and hence the whole idea of the recent makeover came into reality. Their new avatar portrays the evolution they have gone through as a brand and their illustrious lineage- being a bridge to the past and future. The designer agency behind their new logo has quite thoroughly researched for coming up with the new logo. The team has taken care, not to touch the heritage part of the brand that they have been carrying on with, but make the new one more relevant in today’s time. The other challenge was to cover all the wide range of products Weikfiled possess and make the logo fit in for all those products. The new sketch carries a message of culinary legacy and purification, capturing the indulgent kind of the brand, the goodness and premium-standard of quality, and makes it stand confidently on the shelf.
