It’s raining logos! Channelplay adds 12 new clients in a quarter

Eureka Forbes, Tata Steel, Shell, Britannia, Kenstar, Somani, Garuda Aerospace among others turn to Channelplay for execution of growth plans

Channelplay, India’s leading retail marketing and channel execution company, added 12 new clients to its impressive portfolio in the third quarter of FY23-24. Eureka Forbes, Tata Steel, Shell, Britannia, Kenstar, Somany, Garuda Aerospace Pvt Ltd, Servify, Motorola, Shell, GoVo and Pudumjee Papers represent an exciting roster for the company, which is going through a growth spurt in its 18th year. 

Known for comprehensive channel thinking, execution and channel-tech, Channelplay will work on projects such as channel loyalty programs, visual merchandising—with a special focus on digital signage—and outsourced sales teams for this new roster. 

Suhas Misra, Co-Founder & Co-CEO Channelplay, said, “We are always looking for growth, but what’s most exciting is that we are now solving some truly challenging channel problems. The many years of investment in channel tech are now paying off for our clients, with the dream of ‘real-time visibility’ of execution being a dream no more. We are thrilled by the growth in Q3, but there’s much more to come.”

Having built a sizable business in the very cluttered marketing execution space, Channelplay is expected to post great results this year and is likely to make a couple of significant announcements soon. 

Yasir Hussain, Head of the Visual Merchandising business at Channelplay, said, “With great execution capability demonstrated in the digital signage space, we expect to make the next quarter even more exciting for the company! Also, our capability to roll out experience stores for client brands will likely pick up steam and set up a glorious first quarter of FY 2025-25.”

The channel—retail and distribution—in India is often seen as a place of great chaos and randomness. Channelplay seeks to create order in this chaos using an in-house full channel-tech stack that drives excellence in project management, visual merchandising, recruitment and management of channel sales teams, and execution of amazing channel loyalty programs.