ixigo Honored with the TiE-Havas “Meaningful Brands Award” at TiEcon Delhi 2024

ixigo, one of India’s leading travel platforms, is proud to announce that it has received the Tie-Havas ‘Meaningful Brands Award’ by an eminent jury at the recently concluded TiEcon Delhi 2024. The Meaningful Brands Award is a prestigious accolade that recognises brands that have enduring impact, embody timeless values and foster genuine connections with the community. Beyond market presence, the award honours brands inspiring trust and delivering exceptional experiences. The ethos of Meaningful Brands aims to delve into the evolving landscape of people’s lives, attitudes, and behaviours, and decipher its implications for brands. More significantly, it focuses on how brands can infuse more meaning into people’s lives. The pinnacle of ‘Meaningful Brands’ is earning people’s loyalty, embedding themselves deeply in culture, and fostering sustainable long-term growth. This is achieved by intertwining purpose with customer-centric strategies, striving not only to grow but to do so responsibly, by giving back to both society and the environment.

The Meaningful Brands Award acknowledges ixigo’s unwavering commitment to providing meaningful and valuable experiences to its users, fostering trust and loyalty in the process. ixigo’s customer-friendly approach, mass appeal going beyond Tier-1 cities to Tier 2-3 towns, organic traffic and growth, as well as creative content marketing strategies that have helped it create a differentiated brand positioning and a leading  OTA for the next billion users (NBUs) in India.

The jury for the award comprised some very respected names including Mohit Joshi, CEO at Havas Media Network India, Alok Mittal, Co-Founder & CEO, Indifi technologies & President TiE Delhi – NCR,  Rajesh Jain, Managing Director & Chief Executive Officer at Lacoste India, Kanika Mathur, Founder K-Trends & Senior Partner BOD Consulting, Anisha Singh, Founder She Capital  & Founder & Ex – CEO, Mydala.com.

Aloke Bajpai, Chairman, Managing Director & Group CEO & Rajnish Kumar, Group Co-CEO of ixigo, expressed their delight on receiving the award, stating, “The Meaningful Brands Award underscores ixigo’s dedication towards creating impact in the lives of millions of Indian travellers every day. Our endeavour has always been to become the online travel company with the best customer experience, be it with customer-friendly policies, responsive customer service, faster refunds, flexible options for travellers and enabling a seamless experience across planning, booking and in-trip experience. We want to thank the hard work of every ixi-gem that has gone into making ixigo a ‘meaningful’ brand today.” 

Commenting on ixigo at the award ceremony, Mohit Joshi, CEO, Havas Media Network India, said, “ixigo has been the poster boy of building a brand through product innovation and viral content marketing, and their brand insight of catering to the travel needs of the aspiring middle class with the right mix of relevant services and localized content has made them a meaningful brand in a competitive category.”

The other awardees included Chaayos, Ferns N Petals and Clovia Fashions.