Jagatjit Industries Limited (JIL) is venturing into premiumization and diversification of its portfolio with a new whisky brand
● Plans to tap into new customer bases and market segments
INDIA, New Delhi, November 7, 2023: Jagatjit Industries Limited (JIL), a distinguished name in the spirits industry with a remarkable legacy spanning over 78 years, proudly announces the launch of Royal Pride whisky in the premium segment. This exciting introduction marks a significant milestone for the company, as it continues its commitment to delivering high quality premium spirits to consumers.
Royal Pride whisky, the latest addition to JIL’s illustrious portfolio, has been meticulously crafted to meet the discerning tastes of whisky connoisseurs. Royal Pride whisky is smooth, mellow and a full-bodied blend meld together with a tinge of spicy and smoky peat that delivers a sensational taste with every sip. The appearance is deep gold, the aroma is malty and mildly spicy notes. Positioned in the premium segment, Royal Pride is available in three distinct SKUs (Stock Keeping Unit) to cater to a wide range of preferences and budgets; Quart (750ml) priced at Rs. 800/-, Pint (375ml) priced at Rs. 400/-, Nip (180ml) priced at Rs. 200/-. Royal Pride Whisky is now available at select retail outlets and fine dining establishments across Delhi and will see presence across India soon.
Speaking about the new launch, Roshini Sanah Jaiswal, Promoter and Executive Director, Jagatjit Industries Limited said, “We are excited to introduce Royal Pride Whisky to the vibrant and ever-evolving market, currently it has been introduced in Delhi. Royal Pride is carefully blended with the finest grain spirits and imported scotch malts by Scottish master blenders. With our long-standing tradition of delivering exceptional spirits, we are confident that Royal Pride will captivate and delight the palates of whisky enthusiasts with every sip. In user trials we found Royal Pride greatly appreciated by even Single Malt drinkers. This is a testament to JIL’s ongoing commitment to premiumization, further solidifying its reputation as a trailblazer in the Indian spirits industry.”
Jagatjit Industries Limited recently announced its Q1 results for FY 23-24, the results showcase that the company’s total revenue soared to an impressive Rs. 181.17 crore, representing a substantial increase of 42.42% compared to the same period last year, when it stood at Rs. 127.21 crore. Furthermore, their quarterly net profit in June 2023 reached Rs. 2.64 crore, marking a remarkable 160% increase from the net loss of Rs. (4.40) crore reported in June 2022. Additionally, the EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for June 2023 stood at an impressive Rs. 11.80 crore, signifying a substantial growth of 116.12% from Rs. 5.46 crore in June 2022.
With a widespread presence in 20 states across India, such as Punjab, Delhi, Rajasthan, Assam, West Bengal, Andhra Pradesh, Telangana, and Maharashtra, JIL has firmly established itself as one of the country’s leading IMFL producers. Jagatjit Industries Limited encompasses diverse business verticals, including Indian Made Foreign Liquor (IMFL)/Country Liquor (CL), Malted Milk Food, and Malt Extract (producing Boost for Hindustan Unilever Limited under a contract), distillery operations for producing Extra Neutral Alcohol (ENA) used in alcoholic beverages, and commercial real estate development.
