Jamia Hamdard, a leading institution of higher education, has taken a bold step towards empowering the next generation of digital marketers. The university has signed a groundbreaking Memorandum of Understanding (MoU) with Garage Productions Pvt Ltd to launch a comprehensive, skill-based Digital Marketing course under the brand name IFTDM (Institute for Film Training and Digital Marketing).
This strategic partnership marks a significant milestone in bridging the gap between academia and industry, promising to revolutionize the way students prepare for their careers in the rapidly evolving digital landscape.
The signing ceremony was attended by key figures from both organizations. Representing Jamia Hamdard were Prof. (Dr.) M. Afshar Alam, Hon’ble Vice Chancellor; Dr. M A Sikandar, Registrar; Prof. S Raisuddin, Director, IQAC; Prof (Dr.) Syeedun Nisa, Director, CTD; and Mr. Vinod Kumar, Secretary to VC. Garage Productions was represented by Mr. Saurabh Gupta, Director, along with other officials.
Prof. (Dr.) M. Afshar Alam, Hon’ble Vice Chancellor of Jamia Hamdard, emphasized the transformative potential of this collaboration, stating, “This MoU is not just an agreement; it’s a gateway to boundless opportunities for our student community. Digital Marketing has become the cornerstone of modern business strategies, and through IFTDM, we are equipping our students with the skills that are in astronomical demand in the corporate world.”
The IFTDM program is poised to be a game-changer in digital marketing education. It goes beyond traditional classroom learning, offering:
- Industry-aligned curriculum: Designed in collaboration with digital marketing experts to ensure relevance and practicality.
- Hands-on training: Students will work on real-world projects, building a robust portfolio before graduation.
- Mentorship from industry leaders: Regular interactions with successful digital marketers will provide invaluable insights and networking opportunities.
- State-of-the-art tools and technologies: Access to the latest software and platforms used in the industry.
- Internship opportunities: Partnerships with leading companies to provide real-world experience.
Dr. M A Sikandar, Registrar of Jamia Hamdard, highlighted the program’s timeliness, saying, “In today’s digital-first world, mastering digital marketing is not just an advantage – it’s a necessity. IFTDM will be the launchpad for future digital marketing leaders, entrepreneurs, and innovators.”
Mr. Saurabh Gupta, Director of Garage Productions, shared his vision for the program: “We are not just teaching digital marketing; we are cultivating digital visionaries. Our commitment goes beyond providing quality education – we aim to shape the future of digital marketing itself through our students’ success.”
The IFTDM program is set to redefine career trajectories for students. Graduates will emerge not just with a certificate, but with a comprehensive skill set, industry connections, and the confidence to excel in roles such as:
– Digital Marketing Managers
– Social Media Strategists
– Content Marketing Specialists
– SEO/SEM Experts
– E-commerce Marketing Directors
– Data Analytics Professionals
Prof. M Afshar Alam concluded the ceremony with a powerful statement: “At Jamia Hamdard, we don’t just follow trends – we set them. IFTDM is our commitment to providing a student-centric, interdisciplinary learning environment that not only keeps pace with industry developments but anticipates and shapes them. This is more than a course; it’s a career accelerator, a dream enabler, and a future builder.”
The first batch of IFTDM is scheduled to commence in the upcoming academic session, with applications opening soon. This program is expected to attract ambitious students from across the country, eager to make their mark in the digital world.
For more information about IFTDM and application procedures, please visit www.IFTDM.com or contact +91 8960221222.
