Manufacturer, B2B supplier and exporter of Dairy and Non-dairy packaged food products, Jayshri Gayatri Food Products (JGF) has recently forayed into the Indian B2C domestic market with their dairy items brand ‘Milk Magic’. The company, JGF has awarded BeanstalkAsia the entire Integrated Marketing Communications mandate for the whole portfolio of their dairy products brand ‘Milk Magic’ and soon to be launched non-dairy products portfolio.
BeanstalkAsia will be working closely with the leadership of JGF on their go to market strategy for each of their brands – building its brand equity through ATL campaigns, upgrading its visibility in the Indian B2C market through digital marketing, nurturing corporate and brand reputation through advertising, among others.
Speaking about the domestic B2C market foray of Milk Magic, Kishan Modi, Managing Director, Jayshri Gayatri Foods, said “We have been successfully producing top-notch dairy items for the overseas markets for more than seven years. The pandemic led lockdown lent us the right opportunity to test opportunity for our dairy products has started brand Milk Magic in the B2C market of Madhya Pradesh. As demand for packaged dairy items has started to increase in India over concerns of hygiene and quality, we see a huge potential for our brand Milk Magic to go national.”
Speaking about the integrated marketing communications mandate to BeanstalkAsia, Subhash Mistry, Vice President Marketing, Jayshri Gayatri Foods, said, “We are very impressed with the depth of understanding that BeanstalkAsia has shown about the segment. We are looking at BeanstalkAsia to build the brand and its attractiveness in the Indian B2C domestic market just as in the worldwide situation appealing the Indian diaspora abroad. We find BeanstalkAsia to have the unique ability to develop a seamless 360-degree integrated marketing campaign that can establish the brand’s presence among its target consumers.”
Upendra Singh Thakur – Founder, BeanstalkAsia, expressed, “We look forward to an exciting journey with JGF to stir up the packaged foods segment with our in-to depth understanding and extensive experience in FMCG, especially in the dairy classification, to create impactful communication across all mediums for the brand Milk Magic. Very soon you will see an integrated marketing campaign that is all set to break the typical repetitiousness of dairy items communication. At BeanstalkAsia, we follow rigours to arrive at a consumer insight and from that point sync this insight strategically with the brand’s requirements to create bespoke solutions.”
The wide item basket under the brand Milk Magic, includes the fresh and frozen varieties of Paneer, which is one of their most popular item offerings, Butter – salted and unsalted varieties, Pure Ghee variety, assortment of Cheese, Khoya, and Indian sweets such as Gulab Jamun, Rasgulla, Rasmalai, and Kaju Katli.
Milk Magic brand is very popular in Rajasthan, Bihar, Chhattisgarh, Orissa, and Telangana among others and is also being subsequently launched in Karnataka, Tamil Nadu and Kerala and later in it will entre Maharashtra, Gujarat, Punjab, Jammu and Kashmir, Uttar Pradesh, Himachal Pradesh, and North Eastern states too. The company has robust plans to build its own distribution channel with hubs at each City followed by company owned exclusive retailing outlets. The brand will also be available in large format grocery retail stores such Reliance Fresh and DMart, among others.
