Jean-Claude Biguine Salons Sets A New Record for The Most Hair Spas in a Day!
Jean-Claude Biguine India Group has set a new world record of 1528 hair and foot spas in 180 minutes – recognized by the Asia book of Records and India Book of Records on April 4th, 2024.
Jean-Claude Biguine Salons India Group is known for its commitment to excellence and innovation in the beauty industry. To add another feather on their hat, the salon chain decided to set a new record for the most number of hair and foot spas in 180 mins over 20 Jean-Claude Biguine and Bounce salons across 4 cities with over 150 experts. To achieve this milestone, they embarked on an ambitious mission to provide indulgent hair and foot spa experiences using the newly launched eco-friendly Davines range.
The record-breaking achievement was supported by a comprehensive marketing campaign, which consisted of targeted social media ads on Facebook and Instagram that generated buzz and excitement among clients. By leveraging the power of digital platforms, Jean-Claude Biguine Salons effectively reached out to their loyal clientele and attracted new customers to participate in this extraordinary event.
To ensure the integrity of the record attempt, the celebrated and certified record invigilators were present at the salon located at BKC, overseeing the proceedings and ensuring compliance with the guidelines set forth by the Asia Book of Records and India Book of Records. Additionally, technology was utilized with iPads installed at salon to allow real-time monitoring and verification of the hair spa sessions.
This achievement is not just about setting records but also about creating unforgettable experiences customers and encouraging the use of eco-friendly effective products. This showcases the salon’s ability to push the boundaries of luxury and beauty but also reaffirms its position as a leader in the beauty industry.
