Lodha Group, formerly known as Lodha Developers, with its headquarters in Mumbai, India, is an Indian real estate firm. It was founded by Mangal Prabhat Lodha in 1980. Lodha Group has collaborated with celebrities, including Aishwarya Rai, Akshay Kumar, Twinkle Khanna, and Amitabh Bachchan, as the brand ambassadors.
With Akshay Kumar, Lodha Group has unveiled its newly launched ‘Jeena Isi Ko Kehte hai’ campaign. The campaign illustrates how living in an extraordinarily built interconnected environment acts as a one-stop solution, targeted at fulfilling present-day customer criteria for an upgraded lifestyle with seamless interactions.
The campaign, starring Akshay Kumar, sheds light on the significantly transformed lifestyle that missed out on enjoying the tiny moments in life through our dreams, hard work, achievements, and happiness. The video opens with Akshay Kumar showcasing the small achievements that one accomplishes in life and how each success requires an ideal place to celebrate, which not only doubles the excitement but also provides our loved ones with protection and warmth. The actor takes us down the memory lane to narrate these simple yet heartfelt moments that were silenced during the lockdown and how by being part of an empowered culture offering the best lifestyle, we can relive them once again.
Raunika Malhotra, President of Corporate Brand and Communication, Lodha Group, commented on the campaign, “At Lodha, our goal is not only to have a place to live but also to create a better life and provide a healthy, convenient and hassle-free living experience for customers.” Given the unforeseen obstacles, the brand’s promise includes delivering the best quality of life. The ‘Jeena Isi Ko Kehte Hai’ campaign is planned to carry out the essence of a coveted lifestyle with the finest innovations of Lodha all over, depending on the fact that life has to continue even in extraordinary times. The campaign with Akshay Kumar accurately reveals that one can be confident of living to the best with even the minor milestones and moments when being part of Lodha’s integrated community.
The ‘Jeena Isi Ko Kehte Hai’ brand campaign will be live on the social media sites of Lodha Group and on the website sponsored by broadcast and electronic advertisements across media networks. In this initiative, all Lodha ventures are under offer. The campaign also reveals how Lodha addresses the needs of each section of the public through its assets, giving them the dream life they deserve.
