JioCinema Joins Forces with ShareChat & Moj to Showcase
Sports Content
JioCinema today announced its partnership with India’s leading multilingual social media platform, ShareChat and India’s No.1 short-form video app Moj, offering consumers brand-new avenues for a wide collection of sports content including the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.
ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favorite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic experts who until recently rubbed shoulders with current players across different teams.
JioCinema has democratized the way sports content is consumed in India by offering multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing experience more immersive and dynamic. Moj is today India’s largest homegrown pure short video platform, revolutionizing SFV for tier 2 audiences bringing authentic regional content, the latest technology including Dolby vision and offering innovative monetizing avenues like virtual gifting for its creator community.
“As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”
“We are thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” said Gaurav Jain, Chief Business Officer at ShareChat & Moj
Users can access the curated content in multiple languages across the following JioCinema handles on ShareChat JioCinema JioCinema Bengali JioCinema Telugu JioCinema Punjabi JioCinema Malayalam JioCinema Gujarati JioCinema Marathi JioCinema Tamil JioCinema Bhojpuri JioCinema Kannada
The following JioCinema handles on Moj will also offer fans curated content across languages JioCinema JioCinema Bengali JioCinema Bhojpuri JioCinema Gujarati JioCinema Kannada JioCinema Malayalam JioCinema Marathi JioCinema Punjabi JioCinema Tamil JioCinema Telugu
After clocking a record-breaking reach of 450 million during the TATA IPL 2023, JioCinema is targeting over 650 million throughout the 2024 season. Viewers can continue to watch their preferred sports by downloading JioCinema (iOS and Android). For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp and Sports18 on Facebook, Instagram, Twitter, and YouTube.
