JioCoupons, a leading coupon marketing platform backed by Jio Ecosystem (owned by Reliance), onboarded India-based affiliate management and attribution tracking platform Trackier as a technology partner. The partnership is aimed at enhancing the precision of targeting and conversion rate optimization, translating into superior performance for JioCoupon’s clients that manage coupon marketing campaigns through their platform.
Through this collaboration, JioCoupons will integrate Trackier’s advanced attribution tracking technology into their own platform for accurate conversion tracking, campaign optimization, campaign analytics, and reporting for precise targeting.
“The collaboration with Trackier is a strategic move towards optimizing our marketing processes. By harnessing advanced tracking and analytics, we aim to empower businesses to make informed decisions, ensuring every marketing rupee spent delivers maximum impact.”
— Vijay Tiwari, Business Head of JioCoupons
The primary objective of this collaboration is to empower businesses that use JioCoupons’ coupon marketing platform via Trackier’s technology with surgical precision. The latter has already carved a niche in the affiliate marketing industry with around 70% market share in India and over 1,500 enterprise clients. Through this partnership, JioCoupons can utilize its extensive user data to identify high-performing channels, demographics, and geographies.
The enhanced tracking and analysis capabilities will provide unparalleled insights, enabling businesses to refine their strategies and achieve unparalleled success in coupon distribution.
Clients utilizing JioCoupons as a distribution platform for their coupons stand to gain significantly from this collaboration. The enhanced tracking and analysis capabilities will provide JioCoupons’ clients with detailed insights into the performance of their campaigns. This transparency will enable them to refine and tailor their strategies, ensuring that their coupons reach the right audience at the right time, maximizing engagement and conversions.
Looking Ahead
The fusion of coupon distribution expertise with state-of-the-art campaign tracking is expected to set new benchmarks for efficiency and effectiveness in the industry. The success of this partnership could potentially redefine how businesses approach digital marketing, with a focus on precision, optimization, and ultimately, superior performance. “Teaming up with JioCoupons allows us to combine our analytics prowess with a vast user base, creating a powerful synergy that will reshape how businesses approach campaign management in the digital era.”— Udit Verma, Co-Founder of Trackier. The future holds exciting possibilities as these industry leaders pave the way for a more data-driven and results-oriented era in digital advertising.
Adding to this, Faizan Ayubi, CEO & Co-Founder of Trackier said, “We’re thrilled to partner with JioCoupons, a leading player in the Indian digital couponing space. This collaboration brings together Trackier’s best-in-class tracking technology with JioCoupons’ massive user base, creating a powerful platform for personalized offers and a superior user experience.”
