July 2023: Jisora, a fresh and immensely rising women’s apparel brand, has achieved an extraordinary milestone this year, surpassing all expectations with an estimated revenue of an astounding Rs. 60 crores. This remarkable feat speaks volumes about the brand’s exceptional blend of Indian aesthetics and the latest fashion trends, captivating the hearts of countless fashion enthusiasts. Renowned for its unique yet appealing style, Jisora places the utmost priority on comfort, ensuring every customer enjoys a delightful and unforgettable fashion experience.
In the bloom of their early 20s, a time when many are still exploring life’s possibilities, the Sethi siblings – Kavya, Mehul, Tushar, and Khushboo – ventured into entrepreneurship and brought their dream, Jisora, to life. Drawing inspiration from their family’s long-standing connection with the clothing industry in the enchanting city of Jaipur, Rajasthan, the brand emerged as a genuine homage to their treasured beliefs and rich cultural heritage. The name “Jisora ” is derived from the Marwari word for “satisfaction,” symbolizing the brand’s commitment to providing contentment through their fashion creations. The COVID-19 pandemic shed light on the need for casual yet fashionable clothing, inspiring the siblings to meet this real-life demand through Jisora.
Jisora, the homegrown fashion brand, boasts a remarkable 40% repeat customer rate. Their meticulous attention to material quality ensures unparalleled comfort in every garment. With 40 to 50 new designs released each month, their diverse and size-inclusive collections catering to sizes from XS to 6XL, range from loungewear to maternity wear and kids wear. Affordable and stylish, Jisora makes fashion accessible to all with an average price of just Rs. 1300.
“As a co-founder of Jisora, I’m thrilled by how our apparel line combines form and function, taking the appealing qualities of traditional cotton to a completely new level. Our dedication to simplicity and design guarantees that our clothes are not only aesthetically pleasing but also incredibly comfortable, enabling a smooth transition from restful nights to beautiful mornings.”— Kavya Sethi, Jisora co-founder.
This rapidly ascending fashion brand embraces a strong sense of responsibility towards its workers, valuing the hands that have contributed to its success. At Jisora, all workers are treated with equal respect, fostering a healthy environment that celebrates festivals and birthdays together, creating a united and happy workplace.
