Page Industries, India’s leading apparel manufacturer and Jockey’s exclusive licensee, is dedicated to highlighting the innerwear product portfolio to its customers. Today, the brand launched its latest campaign, ‘Luxury by Design,’ across digital and outdoor mediums to highlight the Premium Innerwear collection for men.
As a brand, Jockey strives to understand demand by gaining consumer insights on a continuous basis, anticipating what influences consumer purchasing decisions, monitoring changing market trends, and consistently evolving the product portfolio. Premium Innerwear by Jockey is imbued with exceptional elegance and comfort, and is designed with the world’s best fabrics that are comfortable, breathable, and long-lasting.
Jockey has always had a large selection of Men’s Innerwear in a variety of fabrics. Jockey has it all, from 100 percent Super Combed Cotton to some of the world’s best fabrics like Supima Cotton, Micro Modal, Microfibre, Lyocell, and Tactel. While many new market entrants have recently introduced specialty fabrics as a product offering, they all appear to be a subset of Jockey’s product portfolio. Each item in the Jockey collection is an ideal fusion of comfort and performance, representing fashion and utility.
Speaking about Jockey’s Premium Innerwear Category, Karthik Yathindra, Jockey India’s Chief Marketing Officer, stated, “We’ve operated in the premium innerwear segment for men since the brand’s launch in India.” Our product offering has expanded beyond cotton over the years to include specialty fabrics that provide unrivalled comfort and performance. It is encouraging to see retailers and consumers alike accept these specialty products. Jockey has become synonymous with the most comfortable innerwear available to consumers, which not only makes us proud of our accomplishments but also motivates us to invest even more in product innovation and design. The premium innerwear category for men represents the finest materials and master craftsmanship, and we are confident that demand for this offering will continue to rise across markets.”
“Our latest campaign emphasises the category’s importance to the overall brand and Jockey’s commitment to providing the best product to all of its consumers.” “The marketing and creative agency teams have curated a stunning campaign that spans social, digital, OTT, and outdoor mediums,” says the company. Karthik went on.
All Jockey Exclusive Stores, Jockey.in Amazon, Myntra, Flipkart, Shopper Stop, Lifestyle, and other key multi-branded retail outlets across the country carry Jockey’s premium innerwear category for men.
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