In just a few after the launch, the campaign honoring the achievers’ circle has already garnered an impressive reach of 3.5 Million
February 23, 2023: John Jacobs, a premium eyewear brand recently launched the Gentlemen’s Edit featuring acclaimed chef, Ranveer Brar and actor & poet Arunoday Singh. The campaign highlights the individual journeys of multi-faceted vanguards, touted to reframe the conventional idea of success in their respective domains. The modern classic silhouettes of the Gentlemen’s Edit reflect the discerning style and values of suave change makers who view fashion as an expression of their individuality.
The campaign videos created with Travel and Leisure, are seen across the brand’s social media pages namely Instagram, YouTube, Facebook and LinkedIn.
Link to the film- https://www.instagram.com/p/Cow56E3g-2V/?hl=en
Link to Ranveer’s Rapid Fire- https://www.instagram.com/reel/Co9Qugqjv7A/?hl=en
Link to Arunoday’s Rapid Fire- https://www.instagram.com/reel/Co7Lxqcgu_G/?hl=en
Reclaiming the term “Gentlemen”, this campaign encourages discussion about reframing the concept without implying a socio-political context. Thus, by embracing the attributes of a ‘Gentleman’, one adopts a sophisticated way of life that reflects a timeless and cultured approach, tailored to their own version of success. John Jacobs Eyewear believes that being successful is not about conforming to any social standard or stereotype, but rather about embracing authenticity and potential.
Commenting on the launch of the campaign, Sumit Chawla, General Manager Marketing, John Jacobs said, “The spirit of Gentlemen’s Edit is rooted in our core principles, such as progression by virtue of innovation and exacting quality standards. The campaign aims at redefining the idea of success and commemorating the distinctive career trajectories of pioneering men. With an insider’s lens on trailblazers such as actor and poet Arunoday Singh and chef Ranveer Brar, this campaign dives deep into what it means to be a true visionary.”
Ranveer Brar, Indian Chef says, “I am excited to be a part of John Jacob’s Gentleman’s Edit. Success can mean many different things for each person, and they have tried to uncover the nuances! I hope the campaign encourages the aspiring achievers to go beyond conventional norms and set their own terms of success.”
Commenting further on the launch of the campaign, Arunoday Singh, Indian Actor said, “Being associated with John Jacobs for the Gentleman’s Edit campaign has been a great experience for me. Classic contemporary has always been my style, and this campaign deeply resonates with who I am.”
