National, 18th November – John Jacobs’ latest campaign, Gilded ft. Aditi Rao Hydari, is an exploration of self-love, inner strength, and timeless allure. The bejewelled glasses invites wearers to experience luxury and opulence that transcend fashion and celebrates self-worth, elegance, and resilience.
In the stillness of midnight, within the quiet grandeur of a museum, Aditi—a forgotten muse —stirs, her glasses catching the faint glint of light as she awakens. She embarks on a search for external love amidst the museum’s masterpieces, but her journey soon transforms into an inward quest for self-love. As she ventures through the gallery, her bejewelled frames—once mere adornments—become symbols of strength and elegance.
Aditi Rao Hydari, shares, “Gilded speaks to the beauty in resilience—a kind of quiet strength that feels timeless. There’s a romance to it, a sense of finding grace in every moment, even the simplest ones. It’s about embracing elegance from within, in a way that feels true to yourself.”
“We are delighted to introduce Gilded, a collection that extends beyond eyewear,” says Apeksha Gupta, CEO of John Jacobs. “Aditi Rao Hydari was the perfect muse for this campaign—her timeless grace and inner strength embody the very essence of Gilded. This collection is a celebration of art, romance, and self-expression, inviting wearers to find elegance in their own unique journeys.”
The Gilded collection features 32 eye and 12 sun styles in whimsical accents with subtle crystal embellishments that add a hint of sophistication and femininity. Whispered hues in muted tones elevate everyday looks, while refined craftsmanship combines rich-acetate with lightweight metals, bringing an instant touch of glamour.
