19th April 2022: Johnson & Johnson Vision, a global leader in eye health, has launched BUBBLE POP, a new line of colorful contact lenses aimed at India’s young who are increasingly interested in makeovers. It’s parent company, Johnson & Johnson includes ventures like pharmaceuticals, medical devices, skincare and consumer healthcare—at all stages of development, from seed to Series B and beyond.
To build excitement for the collection, the company collaborated with celebrity stylist Aalim Hakim to co-create six bling-to-boho ensembles with BUBBLE POP lenses, motivating India’s young to add a splash of color to their everyday style.
Popular influencers from many fields will drive the campaign, including actresses Radhika Madan, Anushka Sen, and Surbhi Jyoti; content producer Sakshi Sindwani; and Debasree Banerjee. By adopting one of Aalim Hakim’s ensembles, the influencers will kick-start an engaging contest, encouraging fans to join in the fun by grabbing their favorite BUBBLE POP shade* and posting a photo of their reproduced outfit on Instagram. The contest ran from February 23rd to April 15th, 2022, and six lucky winners would receive fantastic rewards.
With six hues meant to cater to different tastes and preferences, BUBBLE POP Colored Lenses, which are presently available online*, will be a welcome addition to the consumer’s style look-book. The Neon line (Neon Gray, Neon Blue, and Neon Hazel) is bold and made to convey glamour at night, whilst the Pastel range (Pastel Gray, Pastel Purple, and Pastel Green) is subtle and designed to be worn during the day.
Aalim Hakim’s style for BUBBLE POPTM is as follows:
Johnson & Johnson Vision’s BUBBLE POPTM provides users with an immediate eye makeover. The affordable collection of six unique hues, priced at Rs. 495/- (inclusive of all taxes) for a single pair of BUBBLE POPTM contact lenses, are meant to be pleasant and safe while bringing out the pop every day.
70s Bling – Inspired by the disco and glitz of the 1970s, this colour has been brilliantly combined with neon hazel and pastel grey.
Showstopper — Inspired by Madonna, the Queen of Pop, this look is stunning when teamed with neon grey and pastel purple.
Indian Boho Fusion – inspired by India’s festive energy and traditional vibe, with neon hazel and pastel green accents.
Free Spirit of the 1990s – Inspired by the street style of the 1990s, with denim that brings out the street style and neon grey and pastel grey.
Dungarees, colorful brand T-shirts, and short hair blended wonderfully with neon blue and pastel green in this 90’s Bollywood-inspired look.
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