Johnson’s Baby has announced the launch of their new Milk + Rice lotion, which aims to help mothers of growing babies who are entering a stage of milestones and exploration. As their newborns grow, mothers want to ensure that their developing skin is prepared for everything that their natural curiosity will want them to do during the day.
Johnson’s New Milk+ Rice lotion, fortified with pure milk proteins and rice extracts, is milkier and creamier*, with a 24-hour moisture lock to help keep the baby’s skin nourished, moistened, and ‘baby soft’ all day.
A baby’s skin develops quickly and requires enough nutrition to stay healthy and develop properly. A developing youngster is bound to try new activities, such as crawling and walking, and moisturizers must provide that extra nourishment to help provide the care their skin need.
The TV commercial tries to reassure moms that Johnson’s Baby Milk + Rice lotion will continue to nourish and celebrate their baby’s growing years. It adds to the richness of the lotion composition, which includes genuine milk proteins and rice extracts. It has 5x the amount of Vitamin E and B5 to keep your skin nourished and moisturized.
“Johnson’s Infant believes that ‘every baby must have a thriving start,'” says Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India. The new Johnson’s Baby Milk + Rice lotion reaffirms the company’s commitment to providing the best infant skincare products backed by science for every mother’s baby skin care needs.
We are committed to collaborating with parents, healthcare professionals, and scientists to ensure that our products provide the finest level of care for newborns at every age and stage of their development.
With its intentional ingredients, the new Milk + Rice lotion seeks to reassure moms that their child’s growing skin will receive appropriate nourishment, resulting in baby-soft skin.”
“We thought the concept of developing newborns seeing and feeling everything for the first time was incredibly striking,” Godwin Dmello, Executive Creative Director at DDB Mudra, explains.
So we told the story of this curious infant who is enjoying her newfound freedom to move and explore. It emphasizes the product’s value while being approachable and humorous to mothers.”
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