India, 1st September 2022: Josh, India’s fastest growing and most engaged short-video app, celebrates its second anniversary by unveiling its latest digital campaign and recognising the contribution of diverse creator community on the app. The campaign brings out the passion of Josh creators and serves as an ode to the unique talents of the community.
The campaign film brings together diverse creators; from a beauty influencer to a fitness enthusiast who have been entertaining and engaging Bharat with their content. The campaign conceptualised and executed by What’s Your Problem – A Wondrlab company, pays tribute to all the creators across the length and breadth of our country who make the app what it is.
Over the last two years, Josh has strengthened its creator community and currently boasts of 1000+ best creators on the platform. Josh believes in creating opportunities and building avenues for a young India to create content that celebrates and inspires the youth.
Samir Vora, Chief Marketing Officer, VerSe Innovation, said “Josh belongs to its creators – they literally make us the success we are. While this campaign announces 2 years of Josh, it’s actually a tribute to every creator. It’s their birthday as much as it is ours. Creators have strived to bring quality content to their audiences and we celebrate the diversity of our creator ecosystem. We look forward to another year ofredefining the space of content creation and bringing bigger and better experiences to our audience.”
Speaking about the campaign film, Amit Akali, Co-Founder & CCO, Wondrlab said, ”We wanted the film to look as stylish and cool as the content these creators make. At the same time it was important that the film looked real, hence we shot with real creators at real locations. Yash Danak, the director, brought an amazing energy to the film, with interesting camera movements, sharp editing and buzzy music.”
As part of the anniversary celebration, Josh has also launched #DOUBLEDHAMAKA challenge, which runs till 3rd September, inviting users to create videos by teaming up into pairs. Showcasing the true bond of partnership and collaboration, the challenge videos span various genres including singing, dance, comedy skits and more.
