Joshina, one of Hamdard’s notable brand and a natural cure for common cold and cough has released its most recent Tv commercial featuring the adversary Mr Sardi Zukkham. This commercial has positioned its brand as a shield for common respiratory problems.
The outbreak of covid-19 has changed the mindset of everyone. People today, are more concerned about their health and are extremely cautious. A normal sneeze is also planting a seed of doubt that the reason for that sneeze might have been because of covid-19. So, people are afraid to sneeze or cough in front of others and are also afraid to be with people who have a cold. Keeping this in mind, Hamdard laboratories launched a product called Joshina to cure a common cold and cough.
Hamdard Laboratories is an ayurvedic pharmaceutical company in India. They recently launched their product Joshina, which is natural syrup consisted of ingredients like tulsi and unnab. They aim to cure a common cold and cough at its initial stage. We all know the effect that cold shows on us. It reduces our energy levels to zero and with this doubt in mind that if it is a symptom of
covid-19, energy levels are even dropping below zero.
Times like these where people are worried about respiratory problems, a natural product like Joshina will gain importance and will be helpful. Considering all these things, Hamdard launched an advertisement featuring Rajesh khera, who played a personified character of the virus. They turned this pandemic situation into their opportunity with their eye-catching ad.
The ad that they released is like a suspense thriller. In that 60 seconds ad, they showed Rajesh khera as a villain in the house, infecting people and people in that house were afraid of others sneezing and coughing. One of the family members uses Joshina and thus the virus will be moved out. They clearly stated that it is ready to use syrup to cure a common cold, cough, sore throat and other common respiratory problems.
This campaign played an important role in promoting the product and this tells us the importance of marketing while launching a new product into the market.
