Bengaluru, July 26, 2023 – Havas Media Network India, the specialised media arm of Havas India, has been appointed as the media AOR of the renowned jewellery chain, Joyalukkas. This collaboration marks an exciting chapter as Havas Media Network India takes charge of driving the media duties for Joyalukkas across all offline channels, encompassing TV, Print, Radio, Cinema, and OOH. The account will be led by Saurabh Jain, President – South, Havas Media India, from the agency’s Bengaluru office. The win came on the heels of a multi-agency pitch.
Joyalukkas, a trusted and celebrated jewellery brand from south India, has earned its reputation not only in India but also across the globe, including the UK, USA, Singapore, Malaysia, UAE, Qatar, Kuwait, KSA, Bahrain, and Oman. With a remarkable journey since its establishment in 1956, the brand has flourished with a vast chain of over 160 showrooms in 11 countries worldwide. Offering a captivating collection of exquisite creations in gold, diamonds, platinum, gemstones, and silver, Joyalukkas caters to a diverse customer base, with a wide range of price options.
As Joyalukkas looks to solidify its brand awareness and expand its offerings further throughout the country, Havas Media Network India emerged as the preferred partner to spearhead their media strategy. The agency’s expertise in the industry and its comprehensive understanding of the Indian market aligns perfectly with Joyalukkas’ vision for growth and brand dominance.
Commenting on the association, Joy Alukkas, CMD, Joyalukkas Group, stated, “Joyalukkas has always been committed to delivering the finest jewellery and exceptional experiences to our customers. With Havas Media Network India’s remarkable track record and strategic insights, we are confident in their ability to amplify our brand presence and ensure that our message reaches our esteemed customers in the most relevant and relatable manner.”
Mohit Joshi, CEO, Havas Media Network India, said, “Havas Media Network India and Joyalukkas are set to embark on a dynamic and transformative partnership, geared towards bringing Joyalukkas’ legacy of elegance and splendour to even greater heights in the ever-evolving market. Our team is fully committed to curating meaningful impact that resonate with their target audience and further strengthen Joyalukkas’ position as a leading jewellery brand in India and beyond.”
“Joyalukkas, with its legacy of trust and commitment to excellence, has consistently captured the hearts of jewellery connoisseurs worldwide. As the brand’s chosen media partner, we are excited to leverage our expertise in crafting innovative and engaging solutions via strategic insights, creative prowess, and data-driven approach that resonate with Joyalukkas’ diverse audience,” said Uday Mohan, Managing Director, Havas Media India.
