Oct 15, 2012: Only few days back Jubilant Foodworks, the franchise which holds distribution rights of Dominos Pizza had announced a hike of 2 to 3% in prices of Pizza’s in India. Along with the price hike, they have also come up with a new brand positioning line ‘yeh hai rishton ka time’ replacing their 5 year long positioning which was around timely home delivery. The new positioning is all about celebrating relationships and it seems the company is giving equal importance to dine out trend and homely delivery with this new punch line.
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