Mumbai, 17th October 2024: K J Somaiya Institute of Management hosted the launch of the 18th edition of Strategic Management Concepts and Cases — A Competitive Advantage Approach, co-authored by Prof. Isaac Jacob, Professor Emeritus at It J Somaiya Institute of Management, Fred R. David, Forest R. David, Meredith E. David, Hanif ltanjer, and Ranjan Chaudhuri. This updated edition brings fresh insights into strategic management, with a focus on planning and analysis essential for achieving long-term goals in today’s rapidly evolving business landscape.
Designed for business students and future leaders, the book emphasizes key concepts such as long-term planning, resource optimization, competitive advantage, and innovation. It also includes numerous case studies from Indian businesses, providing practical applications and in-depth knowledge for navigating complex business challenges.
The book launch also witnesses an engaging and insightful panel discussion on the theme, ‘Leadership Impact on Strategy’. Esteemed industry leaders participating in the panel included:
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Alexander Gerding, Managing Director, BASF India
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Perizaad Zorabian, Actress, and Director, Zorabian Chicl‹en
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Vikas ltumaria, General Manager, Mercedes-Benz India
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Vinay Swamy, Country Head, Pearson India
The panel was moderated by Dr. Raman Ramachandran, Director, K j Somaiya Institute of Management.
Vinay Swamy, in his keynote address, emphasized Pearson India’s commitment to empowering students with world-class content. He remared, “In addressing the pressing challenges of the Indian education ecosystem, Pearson is committed to delivering content that equips students with the skills and perspectives necessary to succeed in today’s global environment. The 18th Edition of ‘Strategic Management’ reflects this commitment, enabled by the collaboration of esteemed global and local authors, alongside the support of K j Somaiya Institute of Management”.
Reflecting on the significance of strategic decision-making, Prof. Isaac Jacob shared, “The Indian adaptation of 18th edition by Fred David is the gold standard on the subject. What sets this adaptation apart is the seamless integration of renowned Indian corporate case studies with cutting-edge strategic management theories. We have meticulously linked the challenges and achievements of Indian businesses, ranging from start-ups to legacy businesses, to the latest global management frameworl‹s, ensuring that students gain both theoretical rigour and real-world relevance.”
