Artiste First proudly brings you “KAIF“, a powerful Inside Out Anthem that dives into raw emotions, conquers fears, celebrates freedom, and inspires self-discovery.. “KAIF” dives deep into the emotions we all feel but rarely express, exploring the constant tug-of-war between KAIF (joy) and KHAUF (fear). The video is shot at beautiful Leh and Ladakh which played a character to the Music Film
At its heart, “KAIF” is a story about finding your true self in a world that constantly demands you to fit its mold. It’s an anthem of liberation, urging listeners to confront their fears, rise above expectations, and uncover the joy hidden within. With heartfelt lyrics by Jatin Sharma and Rohit Sharma and soul-stirring music produced by Jatin Bisht, the song takes you on a journey that’s as reflective as it is uplifting.
The lyrics are powerful and personal, with lines like “Sarhadon ke nishaan ko mitakar, yunhi mai udna chahun” express the longing for freedom, while “Baandha hai tumne bediyon se, mom ka boot mujhe bana diya” echo the frustration of being trapped. From moments of pain and suppression to sparks of strength and clarity, “KAIF” asks the universal question: What is my joy? What is my fear?
Jatin Sharma (Buland Himalay) says, “‘KAIF’ is a part of me. It’s about the battle I’ve faced with my fears and the search for true happiness. This song is my story, but I believe it’s a story many people can relate to. I hope it helps listeners reflect on their own lives and encourages them to embrace their inner joy.”
Pritt Kamani Shares “Being part of ‘KAIF’ was incredibly moving and a transformative experience for me. The song is so raw and honest, it forced me to confront my own emotions and fears in ways I hadn’t expected. The music is so powerful it compelled me to perform & act like never before. It’s not just a song, it’s an emotional journey that stays with you long after the last note fades. I’m eager for everyone to experience that connection as well. I can’t wait for people to watch it.”
Rohit Sobti, Curator, Artiste First, adds, “‘KAIF’ is a song that speaks directly to the heart. At Artiste First, we believe in supporting music that tells a story, is authentic, real, new, and creates a real impact. Jatin has poured his soul into this track, and Pritt has brought it to life authentically. We are excited to share this beautiful creation with the world. We are happy to launch the song at BIR, Himachal Pradesh which is an integral part of the creation of KAIF in last 13 months. We are happy Ayush Nathani had debut as music video director with us “
Now available on all major platforms, “KAIF” invites you to reflect on your own journey. Let its music and lyrics guide you through your fears, help you discover your joy, and remind you to stay true to who you are.
This is your moment to experience “KAIF”—a song that isn’t just about listening, but about feeling, understanding, and transforming.
