Kalyan Jewellers has launched its digital Muhurat campaign

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Every culture has a claim to fame in the jewellery industry, but India’s ties to the sector are relatively impressive. They are more than just a piece of clothing.

From its renowned gem hubs, such as Jaipur, which cut many of the diamonds and coloured stones in modern jewellery, to the importance of jewellery in Indian culture, India has a long history with jewellery.

One of a woman’s most prized possessions is her jewellery. Indian ladies have long had a soft place for them if they are safely held in bank vaults or a house safe. Women wear jewellery to show off their feminine side. We’ve compiled a list of essential jewellery pieces that every woman should own. Let’s have a look at it.

Leading jewellers in the country are anticipating that festive season sales will return to pre-Covid levels, with gold prices down about 12% from the previous festive season. They expect that pent-up demand will also drive gold consumption this year.

Kalyan Jewellers has launched its digital Muhurat campaign in readiness for the wedding season. Kinjal Rajpriya, the company’s regional brand ambassador, features in a new campaign ad that highlights the Muhurat Collection’s extensive choice of Gujarati bridal pieces of jewellery.

The 40-second commercial beautifully depicts the numerous feelings a bride has as she prepares for the wedding festivities, ranging from excitement and delight at the prospect of moving on to a fair amount of dread and terror at the prospect of leaving home.

From Punjabi Kundan and Rajputi Polki to Bengali Sita Haar and Nolak; from Gujarati must-haves like the Rani Haar, Bangdi, and Kundan to Tamil Nadu favourites like Nagas, Haaram, and Kasu maalai; from Gujarati must-haves like the Rani Haar, Bangdi, and Kundan to Tamil Nadu favourites like Nagas, Haaram, and Kasu maalai, every bride’s ultimate destination is Kalyan Jewellers.

For a premium, customised, and elite shopping experience, wedding buyers can make use of specialised Muhurat floors across flagship showrooms as well as Muhurat-only showrooms that exclusively offer wedding jewellery.

While all jewellery sold by Kalyan Jewellers is subjected to several purity tests and is BIS hallmarked, the 4-level assurance certificate ensures that buyers will be paid for the purity for exchange and resale. A wide range of festival offers is available for celebrating the special events.

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