With the launch of a new digital video campaign, Kalyan Jewellers unveiled its newest line of celebration wear jewelry, Ameya. The ad film depicts life inside a gated community, with people coming together to celebrate the festival of light, in peace and togetherness from different parts of India. It also recognizes the current situation during the festive season, which could hold the families of front-line COVID-19 warriors apart.
With a gift that is bound to bring smiles, the campaign video, which highlights the # TraditionOfTogetherness, has neighbors joining hands to brighten the Diwali festivities of one such family. Kalyan Jewellers reiterates the message of the need for each of us to encourage each other while holding the festive spirit alive, but on a more personal scale, with this initiative.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, about the newly launched campaign, “We wanted our Diwali campaign to recognize and salute the selfless services of the frontline staff at COVID-19, while also capturing the very essence and spirit of this wonderful festival.” In the context of the celebration wear jewelry, Ameya, which means boundless, is a set that provides enormous possibilities. This latest pocket-friendly range is our offering for this year’s festival.
Emerald, ruby, and pearl beads come together with many precious stones, gold, and diamond. The name Ameya is all about boundless possibilities. With its customization option, this selection provides greater versatility. The collection contains traditional motifs with antique designs, Kundan and Polki work, temple designs influenced by history, Nakashi work with precious stones, and uncut diamonds.
Kalyan Jewellers have announced great festive deals for this year’s festive season through the 300 kg Gold Giveaway initiative. Customers shopping at Kalyan Jewellers will earn, against their orders, immediately redeemable coupons or gold coins, the balance of which will equate to 300 kg. The coupons can be redeemed with 20 percent-50 percent off on waste on gold jewelry and up to 25 percent off on diamond jewelry on special discounts on jewelry. This bid is valid until November 30, 2020.
The ad will be featured on various streaming channels as well as on the social media handles of the brand.
The company has also revealed the Dhanteras Pre-Book deal that will provide customers who pre-book their jewelry with Gold Rate Cover by paying 20% advance on the intended purchasing value. The bid for advance bookings will expire on October 20th, 2020.
